SBS Unveils Massive 2024 Content Line Up
SBS has today revealed its biggest-ever content line-up across drama, documentaries, food, sport, entertainment, news, and current affairs. In 2024, the network will continue to break new ground with more entertaining, original and impactful stories.
“At SBS, our goal is to be a contemporary national broadcaster, one which not only reflects contemporary Australia, but which has digital, diversity, and sustainability at its heart,” said James Taylor, managing director of SBS.
“2023 has seen us take great leaps in our digital transformation across television and audio, be it with the success of Alone Australia or the transformation of SBS Radio to SBS Audio. Next year will be no different as we continue to adapt to the consumer expectation of personalisation and improved advertising experience”.
“At SBS, we tell stories no one else will, in a way that no one else can. We‘re a purpose-led organisation and home to some of the biggest shows in the country. We’re reaching more Australians than ever across linear and SBS On Demand. Our success is underpinned by our truly distinctive offering. From smash hits like Alone Australia, Rogue Heroes and The Handmaid’s Tale to our compelling slate of original content. In 2024, demand edge-of-your-seat entertainment you won’t see anywhere else on SBS,” said SBS director of television Kathryn Fink.
Alone Australia became the breakout hit of the year and most successful original show in SBS history. It averaged more than one million viewers each episode, dominated the digital rankings and outperformed some of the biggest TV franchises in Australia. Announced today, Alone Australia Season 2 is coming exclusively to SBS in 2024. Another ten brave Australians will confront the merciless forces of nature, hunger, and isolation, but this time, in the South Island of New Zealand (Te Waipounamu, Aotearoa). Mountainous terrain, snow, freezing winds, and this time, the 10 can take in bows and arrows in their quest to survive for $250k. This time around, Alone Australia S1 winner Gina Chick will present an S2 companion podcast with SBS Audio.
The network also revealed details of two major SBS Original drama series. From the producers of The Twelve, and Colin from Accounts comes Four Years – a romance about a married couple who are separated for four years and try to find their way back to each other. In the vein of Normal People, the series explores love, yearning and miscommunication and will shoot in India and Australia. Swift Street is a fast, dynamic, and cinematic series from creator and director Tig Terera. Hollywood star Cliff Curtis (Avatar: The Way of Water) and Tanzyn Crawford (Tiny Beautiful Things) lead a stellar cast as a deliciously dysfunctional father-daughter duo who become partners in crime.
SBS curates the best dramas from across the globe. In 2024, the network will see the return of some of its biggest hits including the final season of ratings juggernaut, The Handmaid’s Tale, and the second season of the adrenaline-fuelled Rogue Heroes, which dominated the digital rankings with Alone Australia when it premiered in April. The network has also acquired major international series Paris Has Fallen, based on the Has Fallen action franchise, mystery thriller Sherlock & Daughter and historical thriller The Doll Factory, an adaptation of the number one bestselling novel.
SBS continues to be a leader in ground-breaking documentaries that challenge, inform and entertain. In 2024, Melissa Leong, Costa Georgiadis and Samuel Johnson explore the challenges facing the Australian public health system in a new three-part series The Hospital: In the Deep End. Shaun Micallef will travel abroad with some of Australia’s leading comedians to explore their cultural roots in Shaun Micallef’s Origin Odyssey. Ray Martin plans his own funeral, uncovering how Australia is choosing to say goodbye to our dead in Ray Martin: The Last Goodbye.
The network welcomes the return of some of its biggest long-running series with another season of Who Do You Think You Are? today revealing Pat Rafter, Wayne Blair and Miranda Otto are among the next line-up of iconic Australians. Great Australian Walks has been renewed for a second season with Susie Youssef and Alone Australia winner Gina Chick joining Julia Zemiro as fellow explorers. Insomniac Dr Michael Mosley is back to help Australia’s worst sleepers using ground-breaking science in Australia’s Sleep Revolution with Dr. Michael Mosley and single documentaries will be celebrated with another season of the acclaimed single documentary strand, Australia Uncovered.
From 5 December 2023, NITV will be launching in high definition, as it prepares to bring a bold and unapologetically Blak line-up of new content to audiences over the year ahead. It includes NITV and Netflix premiering new animated children’s series, Eddie’s Lil’ Homies, inspired by the popular book series of the same name by former AFL star Eddie Betts. Powerful feature documentary Journey Home: David Gulpilil will follow the ceremonial path of Yolngu man and renowned actor, David Gulpilil, on his journey back to Country. Logie Award-winning children’s series Little J and Big Cuz returns for a fourth season, Going Places with Ernie Dingo returns for a sixth season, and series two of all-access observational documentary series, Our Law, will expand nationwide, following First Nations police officers as they tackle the justice system from within. NITV will also continue to curate a unique collection of locally and globally acquired programs, including in 2024 premiering scripted anthology series, The Green Veil, exploring oppression in America.
In 2024, SBS and SBS Food remain the leading destinations for premium food programming. The network today revealed the return of Stanley Tucci’s critically acclaimed Emmy Award-winning food travel series, Stanley Tucci: Searching for Italy, SBS’s largest commissioned food series The Cook Up with Adam Liaw and Guillaume Brahimi’s bite-sized gastronomical accompaniment to the Tour de France, Plat du Tour. Brahimi will also transport audiences to The Atlantic Coast of France to discover history, culture and unforgettable food in his brand-new series Guillaume’s French Atlantic. Esteemed Executive Chef Dan Hong hits the bustling streets of culinary mecca Hong Kong to uncover the city’s best-kept food secrets in The Streets Hong Kong and Silvia Colloca blends the cherished tastes of the past with the vibrant stories of Italians in Australia today in Silvia’s Tastes Like Home.
Announced earlier today, SBS has secured the exclusive broadcast rights to the FIFA World Cup 2026™. The major rights deal ensures consumers will be able to view all 104 matches of the 2026 North American tournament (across Canada, USA and Mexico) live and free to all Australians. The network also remains the home of cycling in Australia and will continue to broadcast the iconic Tour de France and Tour de France Femmes after securing the exclusive broadcast rights until 2030. Other major cycling events include the Giro d’Italia, the Vuelta a Espana, the Paris-Roubaix Femmes, the Women’s and Men’s Australian National Road Series as well as the Women’s and Men’s European Cycling Spring Classics.
Latest News
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.
RyvalMedia Flies Off With RedBalloon Media Account
Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.
“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.
ANZ, Lyre’s, Uber, Adam Ballesty & An Australian Of The Year – More Big Names Join Cannes in Cairns, Presented by Pinterest!
Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.
Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
It's another teaser to the awesome talent you can expect in Cairns. Oddly, no sign of the B&T staff barbershop quartet.
M&C Saatchi Sport & Entertainment’s Steve Martin & Jamie Wynne-Morgan Sign Off From Agency They Set Up
Will Steve and Jamie ape Maurice and Charles with their new agency name? Stay tuned to B&T to find out.
Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
Is your dream weekend Uber Eats & a Netflix binge? More toilet breaks are on the way, as streamer amps up ad offerings.
Boom, Boom, Boom! Get Ready For the Boomtown Bus Whisking You To Cannes in Cairns, Presented By Pinterest In Style!
Worried your hibiscus print kaftan might overshadow things in Cairns? Fear not, as you can see this bus from space.
On The Menu Joins Forces With TBWA\Melbourne To Melt Freezer Shame
This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?
IMAA Announces Digi-Byte Event Featuring Industry’s Top Talent Plus “Immersive” Gaming Competition
The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.
Bowel Cancer Revealed As Australia’s Deadliest Creature In New Campaign, Via Ogilvy Health
Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.
Who’s In Charge? B&T Reveals The Best Of The Best Industry Association Chiefs!
B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.
TEDxSydney Splits Into Two; Check Its New Creative Program
TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.
TV Ratings 14/5/24: Punters More Interested In Farmer Wants A Wife Drama Than Jeremy Clarkson’s Agricultural Adventures
Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.
Paper Moose and Innocean Australia launch Love Our Work Industry Charter
It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.
IAB: Privacy Act Changes Might Lead To “Nonsensical Outcomes” For Digital Advertising As Industry Wrings Hands
B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.
Fortress Games Hits Play On Partnership With Havas Network’s Organic And One Green Bean
The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.
Fabulate Launches New List Of Fastest Growing Aussie Creators, Including Leah Halton, Across Social Media
A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.