Tradie Undies Moves Into Brewing With New Beer Range Via The Incubator

Tradie Undies Moves Into Brewing With New Beer Range Via The Incubator
Alison Rentoul
By Alison Rentoul



Tradie, the iconic brand known for undies, rugged workwear, and body spray, is stepping into the next great Australian territory – beer!

“Tradie making a beer seemed like the next logical step,” says Tradie founder Ben Goodfellow. “Since I created the brand in 2010 I’ve always hoped to one day expand the brand into beer. With a huge amount of “hard work” developing our beers we couldn’t be more proud to bring them to the Aussie market. We’ve always been about keeping things light, fun, and meeting the needs of our Tradie customers and now they have a beer they can truly call their own.”

Introducing Tradie Beer, the brew that embodies the heart and soul of Australia. Joining us as the faces of this exciting journey are none other than Essendon Ruckman Sam Draper and the legendary Pro Surfers Jackson Baker and Matt Wilkinson. In a classic Tradie-style outback adventure, these Aussie legends are camping, fishing, and enjoying a cold one, celebrating the enduring spirit of Aussie mateship.

Kyran Docker, creative director of The Incubator says, “With the Launch of Tradie Beer, we wanted to go back to fundamentals: the red dirt under our feet, the cold beer in your hands, and the mates by your side.”

Tradie Beer currently offers a range of options to satisfy every palate, including a Zero Carb Lager, Lager, and Pale Ale. These brews are making a splash in selected Liquorland, First Choice, Vintage Cellar stores, and online. Aussie beer lovers are embracing them faster than you can say “Ahhhhhhhhhh.”

Keep your eyes peeled as the campaign rolls out over the summer months.

CREDITS:

Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sean Brisbane & Sophie Hanlon

Production Company – Truce Films

Director – Nicholas Clifford
Head of Production – Mike Ciccone
Producer – Jess Langley
Production Manager – Logan Davies
DOP – Joel Betts
Offline/Online Editor – Marty Gilchrist, Puffin Post
Grade – CJ Dobson, Moodlab
Post Sound – Rob Stephens, Squeak E Clean

 




Please login with linkedin to comment

tradie

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]