EssenceMediacom Retains Uber’s Gargantuan APAC Media Account

Three blank posters on a station wall. Includes clipping path.

EssenceMediacom has retained Uber’s huge APAC media account — thought to be valued well in excess of $150 million.

Plus, in a huge boost to the business, the entire APAC operation is to be run out of the EssenceMediacom Sydney offices.

EssenceMediacom declined to comment on the story.

Lucinda Barlow and Andy Morley, Uber’s marketing bosses recently had their jobs upgraded. Barlow had been the head of marketing for APAC and added EMEA and Latin America to her workload in June. Morley, meanwhile moved from an Australia and New Zealand-focused role to an APAC role in June.

It seems likely that their new roles were instrumental in EssenceMediacom’s retaining of the account.

The global review of Uber’s media account began in June and saw Omnicom win the global account.

Uber’s creative work is currently handled by Special and it recently revealed the latest iteration of its “Get Almost, Almost Anything” campaign earlier this month.

 

 

 




Please login with linkedin to comment

Uber

Latest News

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
  • Advertising

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]