Indie Creative Agency Emotive Gets Five New Hires
Emotive has announced five new hires across creative, strategy and account management.
Tessa Chong joined as senior art director. Tessa is an art director, illustrator and animator with 14 years experience across a variety of roles. Starting out in design and animation, Tessa landed in advertising with a 4-year stint at the Monkeys working across a large spectrum of accounts from Telstra, NRMA, Blackmores. She’s also worked with Go-To Skincare and joins from globally renowned animation studio Buck.
Gerad Petherbridge joins the strategy team as strategy director from Enigma. With a background spanning CRM and Data analytics to brand and creative strategy, Gerad brings a mix of skills and client experience that’s seen him work on everything from redeveloping Ford’s CRM program, helping Spotify connect with Gen Z, launching the luxury retail precinct at Sydney Airport and breathing new life into institutions like Newcastle Permanent and Kennards Hire.
On joining Emotive, Gerad said: “Everyone I met at Emotive was so committed to creating great work, but in a way that’s completely devoid of ego in a way only independent shops seem to manage. Listening to Simon talk through the strategy for the agency and the kind of work we want to be famous for I was hooked. Then Hoggy turned up to interview me without any shoes on so I knew Emotive was a place I could feel at home.”
Michael Hogg, managing partner & head of strategy, Emotive said: “Turns out Silverchair and Mark Richards aren’t the only good things to have come out of Newcastle. Gerad’s a planner on a mission to make great work and adding his unique mix of data and creative smarts as well as his regional sensibilities to the strategy team is going to be transformational for our clients and creatives alike.”
Manavi Sharma joins the account management team as business director, relocating to Australia for the role. Manavi joins Emotive after more than a decade at BBH Singapore, where she worked with Singtel, Heineken and the Sentosa Development Corporation and was part of the team that pitched and won the Singapore Tourism Board global account. She has also worked with a bevy of clients from FMCG, Finance, Telecommunications, Retail, Government and Hospitality during her tenure.
Manavi said: “I’m thrilled about the new journey I’m taking with Emotive in Sydney. I can attest to feeling an incredible energy from the team coupled with a strong culture of producing bold work which gets a reaction. And coming from Singapore, I’m not going to complain about an office at the beach of course!”
Zoe Hartas also joins the account management team as Senior Account Director. Zoe has 10+ years working in the advertising and marketing industry, both agency and client side, with a focus on sport and entertainment. Zoe joins Emotive from Gemba, where she has delivered some of the biggest sponsorship portfolios across brands such as Toyota, Westpac, Coca-Cola, McDonalds, Nike.
And finally, Aoife Lehane joins emotive as senior account manager with more than four years’ experience in advertising, managing integrated campaigns. She joins from Droga5 Dublin, part of Accenture Song where her most recent role as Content Manager saw her plan, manage and develop content strategies and executions for clients such as Tommy Hilfiger, AIB and Kerry Group.
Simon Joyce, CEO & founder, Emotive said: “We’re serious about finding the best talent, whether they’re in Newcastle, Ireland or Singapore. These five hires reflect the agency’s significant growth, and get us one step closer to achieving our breakthrough mission this year. We are so excited to welcome Tessa, Gerad, Manavi, Zoe and Aoife to the Emotive family.
However, the future doesn’t entail limitless expansion. From day one, we set a ceiling on our growth of 70 people to ensure we hang on to the culture we have built and are so proud of – we are all about the best people and creating an environment that allows them to do the best work of their lives”.
All five new hires will be based out of Emotive’s new Coogee HQ.
Please login with linkedin to comment
EmotiveLatest News
Initiative’s Fein, Geer, Colter Set To Depart
It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.
RyvalMedia Flies Off With RedBalloon Media Account
Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.
“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.
ANZ, Lyre’s, Uber, Adam Ballesty & An Australian Of The Year – More Big Names Join Cannes in Cairns, Presented by Pinterest!
Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.
Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
It's another teaser to the awesome talent you can expect in Cairns. Oddly, no sign of the B&T staff barbershop quartet.
M&C Saatchi Sport & Entertainment’s Steve Martin & Jamie Wynne-Morgan Sign Off From Agency They Set Up
Will Steve and Jamie ape Maurice and Charles with their new agency name? Stay tuned to B&T to find out.
Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
Is your dream weekend Uber Eats & a Netflix binge? More toilet breaks are on the way, as streamer amps up ad offerings.
Boom, Boom, Boom! Get Ready For the Boomtown Bus Whisking You To Cannes in Cairns, Presented By Pinterest In Style!
Worried your hibiscus print kaftan might overshadow things in Cairns? Fear not, as you can see this bus from space.
On The Menu Joins Forces With TBWA\Melbourne To Melt Freezer Shame
This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?
IMAA Announces Digi-Byte Event Featuring Industry’s Top Talent Plus “Immersive” Gaming Competition
The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.
Bowel Cancer Revealed As Australia’s Deadliest Creature In New Campaign, Via Ogilvy Health
Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.
Who’s In Charge? B&T Reveals The Best Of The Best Industry Association Chiefs!
B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.
TEDxSydney Splits Into Two; Check Its New Creative Program
TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.
TV Ratings 14/5/24: Punters More Interested In Farmer Wants A Wife Drama Than Jeremy Clarkson’s Agricultural Adventures
Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.
Paper Moose and Innocean Australia launch Love Our Work Industry Charter
It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.
IAB: Privacy Act Changes Might Lead To “Nonsensical Outcomes” For Digital Advertising As Industry Wrings Hands
B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.
Fortress Games Hits Play On Partnership With Havas Network’s Organic And One Green Bean
The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.
Fabulate Launches New List Of Fastest Growing Aussie Creators, Including Leah Halton, Across Social Media
A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.
Find Your Work-Life Balance: ‘Airbnb’ Your Next Job With ViewJobs
Farmer Wants A Wife piqued your interest in all things regional? See who's hiring with this regional job initiative.