Visa Encourages Aussies & Kiwis To Be Globe Trotters In New Work Via Saatchi & Saatchi

Visa Encourages Aussies & Kiwis To Be Globe Trotters In New Work Via Saatchi & Saatchi
B&T Magazine
Edited by B&T Magazine



Visa has launched a new integrated campaign across Australia and New Zealand to encourage people to explore the world and remind travellers that Visa is the best way to pay while travelling overseas.  

This campaign follows an intrepid traveller whose journey unfolds across different locations and cultural experiences. At the journey’s end, our traveller is revealed to be a Visa employee; she is going to the ends of the earth so travellers are informed that Visa has got them covered everywhere.  

Created by Saatchi & Saatchi Australia, the campaign has launched across broadcast television, cinema, BVOD, social and across digital platforms.  

Natalie Lockwood, Visa’s head of marketing for Australia, New Zealand and South Pacific, said: “At Visa our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. We know that Australians and New Zealanders are avid travellers and Visa plays a crucial role in connecting individuals, businesses and communities worldwide through cross border travel and commerce.  

 “With international travel returning to near pre-pandemic levels, this campaign reminds consumers about Visa’s worldwide acceptance, delivering security and convenience to travellers anywhere their passions and interests take them.”  

 Simon Bagnasco, Saatchi & Saatchi Head of Creativity, added: “This was a fantastic opportunity to celebrate the lengths Visa goes to, to ensure the last thing we need to be thinking about when we travel is ‘how will I pay for that’. We hope this campaign encourages Aussies and Kiwis to get back out there and explore the world.” 

Media strategy was handled by Publicis Groupe’s Starcom. client service director Jacqui Purcell said the agency chose “unmissable media formats to connect with travellers, enabling people to have what they want when they go on their big adventure”. 

Campaign Credits: 

Client: Visa 

Head of Marketing, Australia, New Zealand and South Pacific: Natalie Lockwood 

Senior Director Consumer Marketing and Partnerships: Simone Moss 

Director, Consumer Marketing and Partnerships: Sam Smedley 

Saatchi & Saatchi Australia  

Head of Creativity: Simon Bagnasco 

Creative Director: Piero Ruzzene 

Art Director: Robert Bamford 

Copywriter: Ben De Klerk 

Head of Strategy: Joe Heath 

Junior Planner: Bridget Moyle 

General Manager: Toby Aldred 

Group Business Director: Claire Thompson & Lucy Haworth 

Senior Business Manager: Emma McLellan  

Head of Broadcast Production: Michael Demosthenous  

Head of Operations: Greer Macpherson & Deborah Munro 

Editor: Ed Coyle  

Head of Digital Production: Danny Marston  

Digital Producer: Daniel Payne 

Digital Designer: Jake Bruce 

Developer: Steven Ashby 

Production Company: MOFA 

Director: Bill Bleakley 

Executive Producer: Liew Griffiths 

Producer: Geordi Caputo 

Director of Photographer: Joey Knox 

Production Designer: Jimmy Jaldin 

Stylist: Valeria Wilde 

Editor: Paul Rowe 

Online: Drew Moden and Mr Fox Post  

Colourist: Matt Fezz 

Music & Sound: MassiveMusic Sydney  

Starcom AU 

Client Services Director: Jacqui Purcell 

Head of Investment: Rebecca Ho
Digital Manager: Chloe Cudilla  

Investment Manager: Bailey Reed  

Account Executive: James MacGregor  

Head of Strategy: Carmen Campbell 

Starcom NZ 

Group Business Director: Paul Hamilton 

Business Manager: Beena Dhanji 




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