Containers For Change Launch “Cheers To The Change Makers” Via BCM Group

Containers For Change Launch “Cheers To The Change Makers” Via BCM Group
Nick Price
By Nick Price



Containers for Change is set to launch its first campaign via BCM Group after appointing the agency for brand strategy and creative in September, off the back of a competitive pitch.

“Cheers to the Change Makers” will launch across television, outdoor, digital and radio today, aiming to to inspire and motivate Queenslanders to recycle their eligble drink containers with Containers for Change.

Sam Nicholson, general manager customer and community at Container Exchange which runs Containers for Change QLD, said, “We’re excited to build on our existing ‘change makers’ platform to showcase the different ways and reasons that people use Containers for Change. Distinctly Queensland in its feel, the simplicity of ‘cheers’ was a stand out approach in inspiring people up and down the state to get involved and start making change with their containers.”

Managing partner of BCM Group Phil McDonald added, “Containers for Change plays a huge role in creating a sustainable future for Queensland and that’s an amazing thing to be a part of. We’re thrilled to be able to work in a category that’s driving the future of consumer behaviour and in turn our planet.”

“This first piece of work plays off a simple and effective visual device, and builds a good foundation for what we see as an enduring narrative. We think it does the job of showing Queenslanders, no matter who they are or what their motivation might be, that there is a reason to be involved with Containers for Change.” 

 

 Client – Containers for Change

Sam Nicholson – General Manager Customer & Community

Gemma Boucher – Manager Marketing

Alyce Baumber – Marketing Lead

Agency – BCM

Managing Director – Phil McDonald

Senior Art Director – Andy Ward

Copyrighter – Meg Jenkins

Group Account Director – Christine Malek

Senior Account Manager – Claire Zittel

Head of Broadcast and Content Production – Carley McConnell

Production Company – Taxi Films

Executive Producer – Andrew Wareham

Producer – Simone Mackie

Director – Justin McMillan

DOP – Andrew Buckley

Stills Photographer – Chris Crawford

 

Post Production – The Post Lounge

Editor – Sue Schweikert

Grade – Kali Bateman

Flame Artist  – Rachel O’Connell

Motion Graphics and Online – Phillip Radford

Senior Post Producer – Brock Smith

 

Audio – Rosco Audio

 

Composer – Ack Kinmonth




Please login with linkedin to comment

Containers For Change

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]