Carat Partners With Valo Adelaide 500 And Tasting Australia
Carat South Australia Government team has successfully pitched and won the media accounts for the Valo Adelaide 500 and Tasting Australia.
Through the Department of Premier & Cabinet, together with the SA Motor Sport Board, Carat was approached to pitch for the Valo Adelaide 500, Australia’s largest domestic ticketed motorsport event.
The Adelaide Street Circuit is world renowned both for the excellent racing and the race atmosphere that takes over the city. The 3.219 km (2.000 mi) circuit has played host for the Adelaide 500 Supercars event since 1999 with the last event in 2020.
The event will be returning from 1-4 December 2022 as the season finale event for the Repco Supercars Championship.
Carat’s remit includes TV, Radio, Metro & Regional Print, Digital & BVOD, Solstice, Spotify Audio and socials – Facebook, Instagram, YouTube and Search.
The campaign will run through to the live event on December 1-4.
Jehad Ali, director brand and marketing at Department of the Premier and Cabinet, Government of South Australia said: “The return of this event is one of the most significant motorsports events in our state’s history – the first time the race has marked the last of the Supercars calendar, and the final time Holden will race as part of the V8 Supercars in Australia. Capitalising on the relaunch of this iconic event, the new campaign is a deliberate shift away from past creative approaches, promoting the incredible adrenaline of the event in a very unexpected way. While bringing the heart-stopping racing to life, it simultaneously highlights some of our State’s beautiful, renowned regions.
“The campaign not only gets people excited for the return of this world-class event – it will raise the profile of South Australia – inspiring visitors to attend the event and stay on to enjoy our incredible regional experiences. Locals will also be reminded of the beautiful offerings in their very own backyard. This aspirational brand campaign coincides with a retail campaign which profiles some of the exciting Valo Adelaide 500 event entertainment.”
Vikki Friscic, managing director of Carat Adelaide, added: “The fact that Carat can help bring this prestigious event back to Adelaide is so exciting for us as a business and as South Australians. We are very lucky and honoured to be selected as the Adelaide agency to help amplify Valo Adelaide 500 Interstate and within South Australia.”
South Australian Tourism Commission have an array of exciting events within South Australia, which not only have a strong appeal to promote interstate and intrastate travel, but also to showcase what South Australia has on offer within the state, unlike any other.
Tasting Australia is one such event. Held annually in Adelaide and across South Australia, Tasting Australia presented by RAA Travel, is a showcase of all things South Australian: the people, the produce and the place.
Each autumn audiences are invited to step beyond a standard food festival and discover deliciously different experiences that feed their curiosity. Indulgent lunches with friends, boutique beverages served fireside in Town Square and menus created by world-class chefs are just a taste. The festival began in 1997 and continues to deliver both innovative events and the informal excellence that South Australia does so well.
Jemma Knight, general manager, marketing and communications at Events South Australia said: “Major events like Tasting Australia attract visitors to holiday in our state and support its $6.2 billion visitor economy. It is exciting to have events back and as big as ever in South Australia.
“After a competitive procurement process, we look forward to working with Carat again on the 2023 Tasting Australia campaign.”
Hannah Fisher, client director, Carat Adelaide, said: “Our relationship with the South Australian Tourism Commission is very special to us and we are delighted to be rewarded with the win for Tasting Australia. We feel very privileged to work with the SATC Team once again on this beautiful event and we can’t wait to work towards encouraging that all important Interstate audience to buy their tickets to come and see what South Australia has to showcase in the food and wine industry.”
Carat’s campaign will kick off in South Australia, NSW and Victoria on December 6 and will remain in market until May 2023 with the event taking place in SA from 28 April – 7 May 2023.
The account includes TV, Outdoor, Print and socials.
Latest News
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Good Teams Will Get Us Through Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.
TV Ratings (19 May 2024): Nine’s Travel Guides Goes Head To Head With Seven’s Farmer Wants A Wife
Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.
Sky New Zealand Initiates Process For Advertising Sales Representation In Australia
Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.
Opinion: Queer & Present Danger – Australia’s Battle For LGBTQ+ Recognition Through Communication
Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.
Val Morgan Digital Partners With Audigent To Connect Brands With Passionate Audiences At Scale
Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.
International Olympic Committee Launches “The First Effect” Campaign, Via Deloitte Digital
The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.
‘Marketing In The Cockpit, Creativity, Partnerships, Failure And Dream Big’ – Josh Faulks’ Five Takeaways From RESET
Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.
Nine Promotes Nikki Rooke To Replace Richard Hunwick As Director Of Sales – Total TV
Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.