R.M.Williams Kicks Off Sponsorship With Rugby Australia

Wallabies Hunter Pasaimi, Angus Bell, Samu Kerevi and Wallaroo Avril Mitchell at the RM Williams Activation at Marvel Stadium, Melbourne - Thursday 15th September 2022. © Karen Watson for Rugby AU
B&T Magazine
By B&T Magazine



R.M.Williams and Rugby Australia have today announced a multi-year partnership that will see two of Australia’s most iconic institutions reunited.

As an Official Partner of teams in gold, most notably the Wallabies and Wallaroos, R.M.Williams will undertake a number of collaborations and dressing opportunities with the players, as well as the introduction of a licensed product offering in 2023.

The agreement reaffirms R.M.Williams’ commitment to the sport, supporting the national teams as Australian Rugby enters its Golden Decade, with a Women’s World Cup next month plus a World Cup for the Wallabies in 2023 and a Lions Tour in 2025.

Following its highly acclaimed creation of uniforms for the nation’s finest athletes at the Birmingham 2022 Commonwealth Games, this deal also reinforces R.M.Williams’ long-term ambitions of supporting Australia’s sporting stars.

Rugby Australia CEO Andy Marinos believes the partnership with one of Australia’s best loved brands is a natural fit with the national Rugby teams.

“I am proud and delighted to welcome R.M.Williams back to Rugby,” said Marinos. “The Wallabies and R.M.Williams have always been an ideal match as iconic Australian brands – to be able to extend this partnership across all our national teams is especially satisfying. We look forward to a successful partnership with R.M.Williams as we continue to grow Rugby all around Australia.”

R.M.Williams co-owner and director Nicola Forrest AO said with R.M.Williams now back in Australian hands, the company was excited to forge a new alliance with the Wallabies and Wallaroos – two teams deeply engrained in Australian sporting heritage.

“Born in the Outback 90 years ago, our boots have been inspired by the resilience and endurance of the Australian people – and that unique national quality is no better represented in sport than by the Wallabies and Wallaroos,” Forrest said.

As an Official Partner of the Wallabies, Wallaroos and Australian Sevens teams, R.M.Williams will be outfitting the sport’s top players in its world-famous leather boots, crafted by hand at the R.M.Williams workshop in Adelaide. Built to last and recognised as a symbol of homegrown excellence, the boots are a perfect match for the Australian national Rugby teams.

Currently celebrating 90 years in business, R.M.Williams’ story of Australian resilience is also a fitting one for Rugby Australia, as the teams prepare to represent their country on the world stage in the coming years.

In addition to supplying boots, R.M.Williams will proudly launch a licensed product offering in collaboration with Rugby Australia around key moments in the Rugby calendar. The range will offer fans of both brands an opportunity to wear their support for the teams in gold.

Regular attendees to official Rugby Australia matches and events can also expect to see the iconic R.M.Williams Hut popping up at locations across the country, accompanied by players and representatives of the Wallabies and Wallaroos, offering a unique opportunity for fans of the sport to discover the handheld craftsmanship at the heart of R.M.Williams.

Paul Grosmann, CEO of R.M.Williams said: “We’re delighted to partner with Rugby Australia as it embarks on an exciting new chapter. Both ourselves and Rugby Australia are very keen that this partnership extends beyond a traditional sponsorship agreement so we’re particularly excited by the opportunity to create a licensed product offering and to bring the game to our customers in the heartland of Australia, as well as those in the key cities.”




Please login with linkedin to comment

r.m. williams Rugby Australia

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]