Bankwest Launches “Fearless Everyday” Via Its WPP Bespoke Agency UNION

Bankwest, and their bespoke integrated agency UNION today announce the launch of their latest everyday banking campaign ‘Fearless Everyday’ building on its ‘Bank Less’ brand platform.

Tasked with promoting the upgraded benefits of Bankwest’s Platinum Debit Mastercard, UNION created an integrated campaign that addresses an audience wanting to immerse themselves in new experiences, whilst getting the best value out of their everyday banking.

The Bankwest Platinum Debit Mastercard is for all Bankwest customers, offering no foreign transaction fees or foreign ATM fees when customers shop online or overseas, along with the ability to manage their digital wallet in the Bankwest App.

We see cat-loving Bankwest character Bernie embark on an ‘Indiana Jones’ inspired international adventure as she shows us how she can live fearlessly with the Bankwest Platinum Debit Mastercard. Bernie navigates a Cairo bazaar searching for a prized handmade cat statue as a huge rolling boulder tears through the streets, smashing through foreign transaction and foreign ATM fees.

Steven Vilensky, Bankwest marketing manager, everyday banking, said: “As Australians, we define ourselves by our fun-loving, adventurous spirit. Our love of exploring beyond our own backyard is how we open ourselves up to living life with more freedom.”

“After a long period navigating life with restrictions, our customers can now take back their freedom, whilst making the most of their money. With travel back on the agenda, our campaign demonstrates what living fearlessly every day means for our customers – to make the most of their opportunities, wherever they may be. We join Bernie on an international quest as she too taps into her sense of adventure, living fearlessly every day with less fees.”

ENDS

CREDITS: Bankwest: Chief Customer Officer – Paul Vivian

Executive Manager, Go to Market – Monique Nicolls

Senior Marketing Manager, Everyday Banking – Kassandra Cunningham

Marketing Manager, Everyday Banking – Steven Vilensky

Senior Manager, Customer Strategy – Mariko Aoki

Media Marketing Manager – Caroline Mitchell

Brand Manager – Lara De Carli

Integrated Agency – Union:

Client Partner – Daniel Bevins

Group Account Director – Manuella Perche

Account Manager – Grace Marshall

Account Executive – Aaron Maher

Media Lead – Mary Storey

Communications Manager – Kendall Nicholls

Digital Director – Tia Martinez

Digital Associate – Dylan Mazza

Chief Experience Officer – Sive Buckley

Social Creative Lead – Lauren Mathieson

Social & Motion Designer – Timothy Ho

Senior Designer – Jenie Johnston

Animation Studio – BUCK

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