Starcom Pips PHD & Kaimera To Win Gold At Nine’s Agency Games – Check Out All Of The Photos And Coverage Of The Event

  • Nine Agency Games 2024-11
  • Nine Agency Games 2024-05
  • Nine Agency Games 2024-07
  • Nine Agency Games 2024-06
  • Nine Agency Games 2024-08
  • Nine Agency Games 2024-12
  • Nine Agency Games 2024-01
  • Nine Agency Games 2024-09
  • Nine Agency Games 2024-13
  • Nine Agency Games 2024-16
  • Nine Agency Games 2024-74
  • Nine Agency Games 2024-73
  • Nine Agency Games 2024-15
  • Nine Agency Games 2024-76
  • Nine Agency Games 2024-78
  • Nine Agency Games 2024-18
  • Nine Agency Games 2024-37
  • Nine Agency Games 2024-77
  • Nine Agency Games 2024-75
  • Nine Agency Games 2024-79
  • Nine Agency Games 2024-82
  • Nine Agency Games 2024-14
  • Nine Agency Games 2024-17
  • Nine Agency Games 2024-19
  • Nine Agency Games 2024-20
  • Nine Agency Games 2024-21
  • Nine Agency Games 2024-22
  • Nine Agency Games 2024-23
  • Nine Agency Games 2024-24
  • Nine Agency Games 2024-25
  • Nine Agency Games 2024-26
  • Nine Agency Games 2024-27
  • Nine Agency Games 2024-28
  • Nine Agency Games 2024-29
  • Nine Agency Games 2024-30
  • Nine Agency Games 2024-31
  • Nine Agency Games 2024-32
  • Nine Agency Games 2024-33
  • Nine Agency Games 2024-34
  • Nine Agency Games 2024-35
  • Nine Agency Games 2024-36
  • Nine Agency Games 2024-38
  • Nine Agency Games 2024-39
  • Nine Agency Games 2024-40
  • Nine Agency Games 2024-41
  • Nine Agency Games 2024-42
  • Nine Agency Games 2024-45
  • Nine Agency Games 2024-46
  • Nine Agency Games 2024-49
  • Nine Agency Games 2024-50
  • Nine Agency Games 2024-48
  • Nine Agency Games 2024-61
  • Nine Agency Games 2024-52
  • Nine Agency Games 2024-60
  • Nine Agency Games 2024-53
  • Nine Agency Games 2024-54
  • Nine Agency Games 2024-55
  • Nine Agency Games 2024-56
  • Nine Agency Games 2024-57
  • Nine Agency Games 2024-58
  • Nine Agency Games 2024-59
  • Nine Agency Games 2024-44
  • Nine Agency Games 2024-43
  • Nine Agency Games 2024-47
  • Nine Agency Games 2024-51
  • Nine Agency Games 2024-63
  • Nine Agency Games 2024-64
  • Nine Agency Games 2024-62
  • Nine Agency Games 2024-65
  • Nine Agency Games 2024-66
  • Nine Agency Games 2024-67
  • Nine Agency Games 2024-68
  • Nine Agency Games 2024-70
  • Nine Agency Games 2024-69
  • Nine Agency Games 2024-71
  • Nine Agency Games 2024-72
  • Nine Agency Games 2024-80
  • Nine Agency Games 2024-81
  • Nine Agency Games 2024-83
  • Nine Agency Games 2024-04
1 / 80

Nine’s inaugural Agency Games pitted 16 agency and brand sports teams against each other in Olympic and Paralympic events. Starcom, PHD and Kaimera all made the podium, the banter was as fast and furious as the action, but the real winner of the day was sport.

Photo gallery: Check out all of the thrills, spills and smiles at Nine’s Agency Games.

If there was ever a reason to doubt whether agencies (and some brands) are a competitive bunch, Nine’s Agency Games quickly dispelled such myths.

Sixteen teams from across the industry battled each other across a number of sporting disciplines for a few gruesome (and fun) hours at Sydney Swans HQ last week.

There was badminton, futsal, goalball, wheelchair basketball, a walking relay and breakdance battle of the ages. The aim was to celebrate (and educate) agencies and sponsors about some of the sports at the Paris Olympic and Paralympic Games.

“We wanted to get our agency clients and buyers a chance to experience some of the games, particularly our Olympic and Paralympic sports, so they can get a sense of what these athletes are going through and what they’re achieving to represent their family, friends and Australia,” Nine’s director of sales of sport, Matt Granger, said. “We had all the agencies we wanted and you could see how much they enjoy getting involved.” 

When asked how Nine’s Olympic and Paralympic partnership sales sprint is going, he added: “We’ve fully completed our partner programme and we released some other premium packages in February. We’re now open to the casual market. We’re exactly where we want to be at this point in time, with effectively 12 weeks to the opening ceremony.” 

The event was hosted by Nine’s sports presenter James Bracey and featured Rachael Gunn (R-Gunn), who has recently made the Australian Olympic Team in Breaking, Paralympic athletics medallist Rheed McCracken and Olympic beach volleyball medallist Kerri Pottharst. 

Caption: Matt Granger, Nine’s Director of Sales, Sport; Kerri Pottharst; Anne Gruber, Director of Content Partnerships – Sport, Olympic and Paralympic Games; Rheed McCracken; Rachael Gunn; James Bracey.


After being given a dressing down by Granger and Bracey about the format and what’s expected, teams were put to their paces across six rounds of competition where each team played a different sport against a new opponent in each round.

Limbs were hurt, skin was grazed, and the sole doctor at the venue was kept busy on his feet as teams put their hearts, souls and bragging rights on the line.

Starcom emerged victorious, followed by PHD and Kaimera. 

The Publicis Groupe outfit, clad in navy blue, had been slightly off the pace after an Atomic 212 team of ring-ins (largely journos and Nine sales folk), beat them in a 2-1 wheelchair basketball thriller in round four.

But from that point on Team Starcom excelled during the walking relay and caught the eye of R-Gunn in the breakdance finale (see photo below), motoring to victory by an impressive margin (see final scoreboard below).

PHD put in a consistent show, but fell just short while Kaimera pipped Atomic 212 by one, solitary point to the bronze medal, to the relief of one or two Nine sales reps.

Although not picking up silverware on the day, the spirit of Nine’s Agency Games was encapsulated by several moments.

Watching athletes don blindfolds and flop about like fish out of water in goalball – a Paralympic sport in which blind athletes try to score goals by throwing a ball with a bell past three defenders (see below).

Wheelchair basketball also provided plenty of thrills as agency folks and clients often struggled to manoeuvre wheelchairs, while holding and occasionally bouncing a basketball and not careering into each other.

The breakdance epic showed that media agency execs have plenty of moves, theatre and attitude they could be bringing to a pitching environment.

But perhaps what they should leave in the locker (and well away from clients) is their walking form, with some rather questionable giraffe-like efforts making for ugly viewing.

Spark Foundry’s planning executive Rhys Taylor was one of the heroes of the day. Taking the anchor leg of the walking relay when all chips were down, the former McDonald’s manager pretty much ran the leg, with straightened legs, to spare his agency’s blushes and redefine the science of ‘walking’.

A Nine insider told B&T that on Agency Games form, they do not expect too many of Australia’s future Olympic and Paralympians to come from adland, but that’s besides the point. 

Agency execs all had a cracking time and sport was, ultimately, the winner.

You can view all of the photos in our led image gallery above, but here are some highlights:

Please login with linkedin to comment

Latest News

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

This month, Cashrewards celebrates its 10th birthday. In this op-ed, Anthony Seymour-Walsh, CEO, reflects on the journey of this inspiring Aussie business, which has evolved from humble beginnings to become Australia’s leading cashback ecosystem and a key strategic partner for clients.   Lead image: Anthony Seymour-Walsh – CEO, Cashrewards.   I am excited about the next chapter as […]

Partner Content

by B&T Magazine

B&T Magazine
Gold Artifacts Give Clues To Apple Music’s 100 Best Albums
  • Campaigns

Gold Artifacts Give Clues To Apple Music’s 100 Best Albums

Apple Music has unveiled its complete 100 Best Albums list, celebrating the greatest records ever made. Crafted by Apple Music’s team of experts and artists the lists includes Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, and serves as a love letter to the records that have shaped, inspired, and fundamentally changed music. […]

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards
  • Advertising

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards

Chook, a strategy, design and development agency that specialises in bespoke digital experiences, has received international acclaim at the 28th Annual Webby Awards and clinched the Best in Show in the SEO effectiveness category at the Australian Web Awards for the HOYTS’ Australia and New Zealand websites. Lead image: Adam Dipper and James Hartcher, Chook […]

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]