YouTube Foodie How To Cook That Joins Jellysmack Creator Program
Global content creator company Jellysmack today announced the signing one of Australia’s top food creators, Ann Reardon (pictured) from How to Cook That, to its Creator Program.
Food is one of Jellysmack’s most popular content verticals and its 100 culinary creator partners generated 20 billion views globally last year. This year alone, Jellysmack has added 23 cooking creators globally to its menu, including Korean chef YummyBoy (6.6 million subscribers), Brazilian eating channel Corbucci Eats (2.6 million), and La Ruta de la Garnacha (1.98 million subscribers) from Mexico. In Australia, Jellysmack already works with Vincenzo’s Plate (1.01 million subscribers) and Cupcake Savvy’s Kitchen (699,000 subscribers).
Reardon, a qualified food scientist and dietitian, uploaded her first video to YouTube 11 years ago. Since then she has amassed almost 5 million followers, more than 800 million video views and a global audience from Australia to the UK, USA, Canada and New Zealand.
Her love of food started as a young girl. As a child she loved to cook sweet treats and built up quite the recipe collection. She brings that same excitement and flair to her videos today. Among her most popular videos on YouTube are her debunking cooking videos and extravagant desserts, including the iPad cake with more than 38 million views and the Instagram mousse cake with 11 million views.
Reardon from How to Cook That has joined Jellysmack’s Creator Program to expand her audience reach and revenue opportunities across Facebook. She said that working with Jellysmack would provide her with even more opportunity to share her passion for food with a growing audience.
“I have always had a passion for food. People frequently asked me questions about the food I was cooking, so 11 years ago, after having my third child, I decided to start a food blog. I could never have imagined how that blog would grow on YouTube. I have had nearly 900 million views on my videos which is hard to get my head around,” she said.
“Joining the Jellysmack Creator Program will give me an opportunity to expand my video content across Facebook and reach even more people. My audience is really engaged and always has lots of questions about cooking beautiful desserts as well as food myths and things they see people doing with food online. It is great to be able to share that with them in more ways.”
Jellysmack ANZ Country Manager, Ezechiel Ritchie said he was thrilled to be adding one of Australia’s top food creators to the Jellysmack Creator Program.
“Food is most definitely what’s for dinner at Jellysmack, and it’s why we have been beefing up our food content this year. We are thrilled to add ‘How to Cook That’ to our program,” he said. “Ann from ‘How to Cook That’ goes beyond sweet treats and desserts, using her experience as a food scientist and dietitian to debunk food myths, and interrogate things we see online that aren’t accurate. She comes from a place of experience and delivers content that is highly engaging. It’s incredible to see the success she has had on her YouTube channel and we are looking forward to expanding that success across Facebook.
“It’s great to see a growing number of female creators building large global audiences and we are proud to have Ann join Australia’s best group of female creators at Jellysmack, including Nalopia, Nela Zisser, Annalise Wood and Karen from Cutting Edge Engineering.”
The Jellysmack Creator Program leverages the company’s proprietary AI technology and first-party data to help individual video creators grow their audiences across multiple social platforms. Once a creator joins, Jellysmack uses its suite of tech tools and team of experts to edit, optimise, and distribute videos onto Facebook, Instagram, Snapchat, and YouTube on behalf of the creator, thereby establishing new revenue streams. The Creator Program currently has more than 650 of the world’s most influential creators as partners, including megastars PewDiePie, MrBeast, Bailey Sarian, and Nas Daily.
Please login with linkedin to comment
JellysmackLatest News
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.
Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.
Poppet’s Postive Party Celebrates First Birthday At New HQ
Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.
Enjoy A Hahn Solo… And May The Fourth Be With You
If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.