Forbes’ Ben Pellow On Sponsoring B&T’s Best Of The Best Awards
Our Best of the Best Awards are fast approaching and tickets are selling quickly so nab one while you can for the industry’s most spectacular awards night!
One of our incredible sponsors for the event is Forbes Australia. So we caught up with the company’s group sales director Ben Pellow to discuss why Forbes is sponsoring B&T’s Best of the Best awards presented by Finecast…
B&T: What drew Forbes to sponsoring B&T’s Best of the Best Awards presented by Finecast?
BP: There are two reasons. Firstly, sponsoring the awards is our way of committing our support to the industry and the Australian market. We feel a personal responsibility to champion our industry’s elite and to show that support. That brings us to reason number two which is Forbes Australia talks every day to Australia’s elite, not just from a wealth perspective, but we speak to the best of the best in finance, business, and entrepreneurialism. So what better award could we possibly sponsor than the Best of the Best?
How does Forbes encourage and promote staff to reach the level of the best of the best?
As a senior leadership team at Forbes Australia, we’re committed to hiring and fostering the best talent in the business. Everyone who works for Forbes has a common belief in the brand and a respect for its heritage, but most importantly, a clear and aligned vision of where we’re headed. By having this shared vision from the ground up, our staff feel included and invested in the company’s direction. I believe it’s this combination of transparency and ownership that drives people from going from being a great employee to being an industry-leading talent and that’s what we’re trying to foster here at Forbes Australia.
We have a new category this year called diversity champion. What kind of worker could we expect to see win this award?
I guess the greatest part of having a Diversity Award is that I shouldn’t have a clue what the winner looks like or what they do. I think a diversity champion to me would be anyone who can look at themselves in the mirror at the end of the week and know that they’ve made a positive impact in their workplace and amongst their colleagues. They don’t necessarily need to be at rallies and waving signs to make a difference. I think it all starts with being a good person to those around you. Not forcing your beliefs on anyone else and respecting other people’s beliefs is a great way to start regardless of what side of the political bed you wake up on. I’m very excited to see the shortlist for this award.
The Best of the Best awards presented by Finecast focuses on the highest performing individuals in the media and advertising industry rather than a business or an entire agency. What is it about this aspect of the award that Forbes Australia felt was so important to the industry?
Having spent 15 years on the commercial side of the media game, I can honestly say that marketers are more in the driver’s seat than ever before. The advances in tech and the strides that we’ve made globally, especially in attribution modelling, have shone a big light on how the efforts of marketers directly influence the commercial performance of the business. Some of Australia’s largest and most recognised businesses are being directed and driven by the insights garnered and the decisions made by the very people who will be receiving nominations and awards in September. Forbes Australia recognises the impact that the media industry has had in driving our economy forward, especially through the somewhat difficult last few years, and we feel it’s important to acknowledge and reward the individuals who have contributed to this.
On that same note, why do you think it is so important for businesses to promote individual achievement?
Championing entrepreneurial capitalism is a core value of Australia, but entrepreneurs aren’t necessarily independent operators. Some of the most creative and strategic thinkers are working day and night for companies or brands, continually pushing the boundaries and discovering new and often profound revenue streams. Forbes exists for that very reason. To champion the success of the people behind the brands, because people bring ideas. That ambition and drive to lead, innovate and create change is what sets the Best of the Best apart, and why we are proud to join you in recognising the standout performers in our industry.
Get tickets to B&T’s Best of the Best awards HERE.
Please login with linkedin to comment
Ben Pellow Best of the best Best of the Best Presented by Finecast ForbesLatest News
‘Blair Is Mr Happy, Beau Is Mr Dopey, I’m Mr Grumpy’ – Top Gear Australia Hosts Reveal What It Was Really Like Filming
Top Gear features the cars you could never afford to drive. It's a bit like the bogan's Gourmet Traveller, really.
Nine’s Total TV Sales Lead Richard Hunwick To Step Down
Nine's Richard Hunwick calls time after 15 years. Hoping for a last trip to the Olympics before getting the gold watch.
Yahoo Academy Culminates With Pitch-Off For Musicians Making A Difference With Trip To Cannes In Cairns On The Line
B&T happy to support the Musicians Making A Difference initiative. Particularly any that encourages more Watusi.
TV Ratings 16/5/24: Nearly 2 Million Tune In To See Sky Blues Win In Women’s State Of Origin
B&T does make jokes about the Budget reply speech but, to his credit, Mr Potato Head rated OK last night.
Binge Launches “Scene:Scents” Sensory Entertainment Campaign, Via Thinkerbell
There's now scented candles to pair with BINGE shows. We're hoping Rex Hunt's Fishing Adventures doesn't hear about it.
Jolt Partners With Veridooh For Verification Of Its EV Charger Placements In UK
Although B&T's an avid supporter of EV cars, we'd definitely miss the smell of petrol and the service station pie.
Nine Ad Manager Named Principal Sponsor Of CommBank SmallBiz Week
CommBank's SmallBiz Week is coming to Melbourne on the 29-30 May. B&T's as confused as you are on how that's a week.
Pet Circle & Seven Communications Partner On “Pawtition” To Get Pets On Public Transport
B&T's concerned about the fleas, urine & faeces on public transport - and that's just from fellow passengers!
‘A Win-Win’ – How The Matildas Helped CommBank Become A ‘Globally Iconic Brand’ For The First Time
CommBank's sponsorship of the Matildas is a sport marketing masterclass. The opposite to Nick Kyrgios & his sponsors.
VML Australia Dominates The One Show With 5 Gold Pencils
VML Australia flying the flag at the One Show Awards in New York. Not that we need more flag waving at the moment.
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
In a further blow to ventriloquism everywhere, new research says consumers prefer information over funny videos.
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is better than asking is this business highly flammable.
Digitas & Heckler Singapore Launch Animated Symphony For Riot Game’s Valorant Champions Tour Pacific
Stony silence between you and the graphic arts team at Friday drinks? This gaming news could be an ice breaker.
Wavemaker Global CEO Toby Jenner Appointed Global President, GroupM Clients
Wavemaker’s Toby Jenner continues his career trajectory. But is it enough to move him up to the first class lounge?
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals her fertilisers & pruning tips to success.
Real Home Care Clients & Staff Star In New HammondCare Campaign
Aged care commercial uses real life clients & staff. B&T has not contacted the actor's union for comment.
Mutinex’s Henry Innis: “I’m Imperfect As A Leader”
Mutinex is being touted as one of the hottest start-ups in the land. And we don't mean that in an Elizabeth Holmes way.
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
B&T loves to report new hires as it shows the healthy state of the industry. That and cocaine usage at work functions.
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
As you read first in B&T, there are significant comings-and-goings at Initiative. Though mainly goings, if we're honest.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.