Thinkerbell Wants To Give Guinness Drinkers A Free Pint When The Weather Hits Freezing

Thinkerbell Wants To Give Guinness Drinkers A Free Pint When The Weather Hits Freezing

Winter and Guinness go hand in hand, which is why the brand is celebrating Australia’s coldest month of the year with a unique, weather-moderated giveaway.

To encourage drinkers into the pub to enjoy a stout at its prime, GUINNESS has launched GUINNESS WEATHER via creative agency Thinkerbell that allows punters to redeem a free pint of Guinness Draught as soon as the temperature drops to ideal consumption conditions.

Winter is the best season for enjoying a Guinness, however a lesser known fact is the optimum temperature to pour a pint of the black stuff is between five and seven degrees, so when the temperature drops to that temperature outside, the promotion activates.

“Everyone thinks about Guinness on St Patrick’s Day but the campaign aims to remind drinkers that winter is the best time to enjoy a Guinness, and a great time to get people together enjoying a pint in their local pubs,” said Connections Director Ed Stening.

“We wanted to give people a reason to look forward to a cold snap, with a chance to enjoy a Guinness at its best,” said Paul Swann, Thinkerbell executive creative tinker.

Guinness lovers can check out the website housing an official Guinness Digital Thermometer which gauges the temperature on the border of NSW and Victoria. A free Guinness is not far with the promotion’s Pub Finder tool, which locates the closest participating venue. The promotion is now live and will run throughout July or until keg stocks last. The promotion is supported by a multi-channel campaign running across outdoor, radio, PR, digital channels, and media partnerships.

Credits:

Client: Lion Creative

Agency and PR: Thinkerbell

Media Agency: UM

Digital Agency: Pink Zebra




Please login with linkedin to comment

guinness Thinkerbell

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]