Indie Agency Match & Wood Nabs CHEP’s Daniel Bradley For GM Role

Indie Agency Match & Wood Nabs CHEP’s Daniel Bradley For GM Role
B&T Magazine
By B&T Magazine



Following new business growth, independent media agency Match & Wood have appointed former CHEP Network national head of investment, Daniel Bradley (main photo), to the newly created role of general manager of its Melbourne office. 

With 15 years’ experience, Bradley has worked across leading media agencies in New Zealand, Germany and Australia, including PHD, UM and Carat. He joins from CHEP where he rose to lead the investment teams and product across Sydney and Melbourne, and has worked with clients including Coles, Target, Samsung, Australia Post, Unilever and Virgin Airlines.

In the newly created role he will be responsible for client management, commercial and operational leadership of the Melbourne office.

Lyndelle O’Keefe, CEO at Match & Wood said: “Dan joins Match & Wood at a time when we continue to attract leading brands wanting to tap into the expertise and insights that our team offers. We know what a great operator he is and to have someone of his calibre and experience join the agency at this time will only help drive our success.”     

Bradley’s appointment follows strong new business growth for Match & Wood, which has offices in Melbourne and Perth. In February it was appointed by Chobani Australia for the Chobani and Gippsland Dairy brands, managing media strategy, planning and buying across all channels. In 2021 staff numbers doubled to service its expanding client roster including Curtin University, Speedo, HIF Australia, COSBOA, Pentanet, Private Healthcare Australia, Zeller and Synergy.

Bradley, who started in the role this week, added: “In a crowded market of independent media agencies Match & Wood have carved out a reputation for being smart, agile, with a deep understanding of human behaviours, customer journeys and access to market-leading technologies. They have built an incredible team and I’m looking forward to working with them all to continue their upward trajectory.”




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Daniel Bradley Lyndelle O’Keefe match & wood

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