Nick Cody Spoofs The Culture In New Campaign For The Coffee Club Via VMLY&R Brisbane

Nick Cody Spoofs The Culture In New Campaign For The Coffee Club Via VMLY&R Brisbane
B&T Magazine
Edited by B&T Magazine



The Coffee Club and VMLY&R have launched a hilarious new campaign, entitled “Coffee is our Middle Name” featuring Aussie comedian, Nick Cody.

The campaign – which celebrates The Coffee Club’s (and Australia’s) deep cultural connection to coffee – parodies well-known pop cultural scenes, and showcases multiple entertaining and witty scenarios that demonstrate (in a very roundabout way) The Coffee Club’s 30 year obsession with coffee.

 

“Literally and metaphorically, coffee is their middle name,” said Benjamin Davis, ECD, VMLY&R Brisbane.

“The Coffee Club’s passion for all things coffee is genuinely exciting, and so is creating work that reaches bravely into new spaces for the category.”

The new campaign aims to reclaim The Coffee Club’s ownership of mainstream coffee culture.

“The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe.” says Nick Bryden, The Coffee Club CEO.

“This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. This campaign is our biggest and most exciting to date – we cannot wait to get it out there.”

The campaign was produced by Chop Shop and will launch across national TV, paid and organic Social, and OOH in key metro areas.

CREDITS

CLIENT

Jarred Appleby – Chief Growth Officer

Cynthia Acutt – Product Innovation and Brand and Communications Manager

Alicia Laker – Campaign & Promotions Manager

AGENCY – VMLY&R

Ben Davis – Executive creative director
Guido Pecego – Head of Art
Mignon Van Weeren – Head of Broadcast & Content Fiona Caird – General Manager
Emma Brosnan – Account Director

PRODUCTION
Chop Shop – Film, Post Production & special effects




Please login with linkedin to comment

Chop Shop Nick Cody The Coffee Club VMLY&R

Latest News

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
  • Advertising

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]