HERO + McCann And Microsoft Surface Team Up For New Campaign Celebrating Creativity

HERO + McCann And Microsoft Surface Team Up For New Campaign Celebrating Creativity
Andrew McKean
By Andrew McKean



HERO + McCann and Microsoft Surface have launched a campaign to celebrate the originality of young creators.

To kick off the Uni year, HERO + McCann and Microsoft Surface have launched a campaign that showcases the Surface Pro 8 and Laptop 4.

The campaign resulted from a competitive three-agency pitch in September 2021.

So, whether young creators are budding architects, engineers, educators, scientists or entrepreneurs, the campaign shows how Microsoft Surface can power their creativity. 

The campaign features the ‘slashie’, a person that has multiple careers, projects or skills and represents the duality nature of the audience’s originality. 

The campaign also features the stories of Felicity Notes, a medical student and study life hacks creator, Morgan Hipworth, the founder of Bistro Morgan and food TikToker, Sophia Athas, a self-taught entrepreneur and creative director and Zachary Hanna, a furniture designer and object maker.

Drewe Letchford, the Surface consumer category lead, ANZ said, “The Microsoft Surface gives students the most innovative platform to unleash their creativity and celebrate their uniqueness.”

“It empowers them with standout features such as intuitive and natural inking that moves with them, power and performance and long battery life for limitless creativity.”

“Regardless of the student’s study area, we want to encourage students to surface their original.”

Ben Coulson, chief creative officer, HERO + McCann added, “If you’re going to set out to do something original, it’s best you have the most original device on the market to help make it happen.”

The campaign was directed by Pete Moore for Helium, posted by VANDAL, stills by Tim Swallow via The Kitchen, and launched on 27th January across OOH, Facebook, Instagram, TikTok, Snapchat, and retail assets in Australia and New Zealand, and markets in Asia.

Credits

Client: Microsoft Creative

Agency: HERO + McCann

Production Company: Helium

Production Company: VANDAL

Sound Studio: Gusto Studios




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