Spikes Asia Announces Full Jury Line-Up For 2022
Spikes Asia has today announced the full jury line-up of industry leaders set to judge the Spikes Asia Awards, Asia Pacific’s most prestigious creative communications accolade.
The Juries for Spikes Asia will judge work in 24 awards categories to set the region’s benchmark in creative excellence and marketing effectiveness.
Now in its 35th edition, the Spikes Asia awards will bring a total of 106 jurors together to judge work in 24 awards categories.
New awards have been included and developed in response to the region’s shifting creative trends: The Creative Data Spike, the Social and Influencer Spike and the incorporation of the Tangram Awards to form the new Strategy and Effectiveness Spike.
In 2022, the awards will set the definitive benchmark for not only creative excellence but also marketing strategy and effectiveness in Asia-Pacific for the first time.
Philip Thomas, chairman, Spikes Asia, said, “This formidable line-up of jury members represents the dynamism and diversity of the APAC creative community and the evolution of the Spikes Asia Awards.”
“2022 is an exciting year for Spikes Asia. A number of Spikes Award categories have been refreshed and expanded and the new Strategy and Effectiveness Spike, recognises the vital link between creativity and marketing effectiveness,” he continued.
The jury members represent locations across APAC, including, Bangladesh, China, Japan, New Zealand and South Korea, across a wide range of creative industry disciplines and backgrounds.
The jurors are announced as follows:
Brand Experience and Activation, Creative eCommerce Jury
Jury president – Natalie Lam, chief creative officer, Publicis Groupe, APAC, MEA
Eugene Cheong, chief creative officer, DDB, APAC
Nicolas Courant, chief creative officer, Ogilvy, Singapore
Takahiro Hosoda, executive creative director, TBWA\HAKUHODO, Japan
Jesse Wong, creative director, GREYnJ UNITED, Thailand
Aalap Desai, national creative director, Isobar, India
Ettie Hsieh, senior creative director, Havas, China
Prue Jones, design and creative director, Fjord, Australia
Creative Effectiveness Jury
Jury president – Michaela Lyon, integrated client lead, dentsu, APAC
Justin Hind, CEO, CHE Proximity, Australia
Richard McCabe, chief strategy officer APAC, McCann Worldgroup, Singapore
Arindam Bhattacharyya, chief strategy officer – Media and Performance, APAC, dentsu, Indonesia
Michi Muramoto, department director of experience solution unit, Experience Design Center, ADK Marketing Solutions Inc., Japan
Prem Sundar Narayan, chief strategy officer, Ogilvy and Mather, India
Amrita Randhawa, CEO, Publicis Groupe, Southeast Asia, Singapore
Design, Industry Craft Jury
Jury president – Paul Chan, chief creative officer, Cheil Worldwide, Hong Kong
Nicholas Adamovich, head of design, HostHavas, Australia
Kimiko Sekido, art director, Dentsu Inc., Japan
Nopparath Eksuwancharoen, creative director and head of art, SOUR Bangkok, Thailand
Paolo Garcia, Groupe executive creative director, Publicis Groupe, Vietnam
I-Fei Chang, chief creative officer, Wunderman Thompson Taipei, Taiwan
Russell Miranda, creative consultant, dentsu grant, Sri Lanka
Geet Rathi, design director and creative director, TBWA, India
Direct, Outdoor Jury
Jury president – David Guerrero, creative chair, BBDO Guerrero, Philippines
Kenneth Tung, executive creative director, Havas, Hong Kong
Jaiyyanul Huq, executive creative director, Grey, Bangladesh
Sam Choi, executive creative director, Innored, South Korea
Kristal Knight, creative director, Saatchi and Saatchi, New Zealand
Garima Khandelwal, chief creative officer, MullenLowe Lintas Group, India
Barbara Humphries, creative director, The Monkeys, Australia
Huy Dinh Nguyen, creative director, Circus Digital, Vietnam
Entertainment, Music Jury
Jury president – Kazoo Sato, chief creative officer, TBWA\Hakuhodo, Japan
Jia Ying Goh, strategist, product creative studio, Netflix, Singapore
Karla Henwood, executive creative producer, Squeak E. Clean Studios, Australia
Dew Intapunya, chief content officer, Ensemble, IPG Mediabrands, Thailand
Hamza Amjad, senior creative director, Ogilvy Pakistan
Patrick Tom, director, creative, Walt Disney Company, Hong Kong
Janice Jose, senior regional director, UMG for Brands, Universal Music Group, Singapore
Sushant Sreeram, director – Marketing, Amazon Prime Video, India
Film Craft Jury
Jury president – Sneha Iype, partner, executive producer, Nirvana Films, India
Wuthisak Anarnkaporn, film director / founder, Factory01, Thailand
Cinnamon Darvall, national head of broadcast production, HERO, Australia
Jo Motoyo, film director, TOKYO / TAIYO KIKAKU, Japan
Frances Cooke, creative director, Clemenger BBDO Wellington, New Zealand
Laura Geagea, managing director, China, Asia + MENA, Sweetshop, China
Firrdaus Yusoff, creative, Forsman and Bodenfors, Singapore
Film, Print and Publishing, Radio and Audio Jury
Jury president – Paul Nagy, chief creative officer, VMLYandR AUNZ, Australia
Masaya Asai, chief creative officer, Droga5 Tokyo, Japan
Andrew Hook, executive creative director, APAC, VCCP, Singapore
Veradis Vinyaratn, chief creative officer, TBWA\Thailand, Thailand
Jonathan McMahon, executive creative director, Special Group, New Zealand
Dennis Kung, creative director, Wieden + Kennedy, China
Nicoletta Stefanidou, chief creative officer, Tinker Tailor, Hong Kong
Swati Bhattacharya, creative chairperson, FCB, India
Kat Gomez-Limchoc, executive creative director, Blackpencil Manila, Philippines
Healthcare Jury
Jury president – Wendy Chan, chief creative officer, Edelman, China
Shunsuke Kakinami, executive creative director, McCann Health, Japan
Vaishali Iyer, country head communications and patient engagement and CSR, Novartis, India
Kieran Moroney, creative director, VMLYandR, Australia
Gary Steele, chief creative officer, DDB New Zealand, New Zealand
Innovation, Creative Data Jury
Jury president – Emad Tahtouh, principal – creative technology, Deloitte, Australia
Simon Brock, executive creative director, Digitas ANZ, Australia
Yusuke Miyabe, executive manager, global digital business development, Group 1, Hakuhodo, Japan
Dante Abelarde, executive creative director, MRM, Singapore
Christina Lu, global CMO, AliExpress, Alibaba Group, China
Jane Stanley, CEO, HeartandScience, New Zealand
Parattajariya Jalayanateja, managing director, Wunderman Thompson, Thailand
Media Jury
Jury president – Kasper Aakerlund, regional president, UM APAC, Singapore
Jacqui Lim, CEO, Havas Media Group, Singapore
Minhee Kang, global media director, Innocean Worldwide, South Korea
Rupert McPetrie, CEO, Greater China, MediaCom, China
Aimee Buchanan, CEO GroupM ANZ, GroupM Communications, Australia
Divya Karani, South Asia chief executive officer, dentsu Media, India
Sapna Nemani, chief product and solutions officer, APAC, Publicis Groupe, Singapore
James Hawkins, chief executive officer, Asia Pacific, PHD Media, Singapore
Sian Whitnall, Co-chief executive officer, OMD, Australia
Mobile, Digital Craft Jury
Jury president – Jean Lin, executive officer, Dentsu Group Inc., Global
Ryutaro Seki, creative director, Google, Japan
Josephine Lin, group creative director, Unisurf Digital Marketing, Taiwan
Tay Guan Hin, chief creative officer, BBDO, Singapore
Claire Waring, executive creative director, R/GA, Australia
Kelly Pon, chief creative officer, BBH, China
Yun Jeong, Jang, global creative director, integrated retail and digital, Cheil Worldwide, South Korea
Park Wannasiri, chief creative officer, Wunderman Thompson, Thailand
PR Jury
Jury president – Shouvik Prasanna Mukherjee, chief creative officer, Asia Pacific, Golin, Singapore
Tom Sanders, creative director, ANZ, Herd MSL, Australia
Tiffany Hu, managing partner, PR, Ogilvy Shanghai, China
Kenny Yap, managing director, Red Havas, Singapore
Maiya Kinoshita, PR planner and copywriter, Dentsu, Japan
Sunaina Jairath, communication @ Cred, Cred, India
Shafaat Hussain, managing director, Omnicom PR, Singapore
Social and Influencer Jury
Jury president – Tea Uglow, IC, Creative Lab, Google, Australia
Graham Drew, chief creative officer, Grey, Malaysia
Akae Wang, executive creative director, Tencent, China
Jax Jung, global creative director, Cheil Worldwide, South Korea
William Beale, associate creative director, APAC, VaynerMedia, Singapore
Pei Ling Ho, global creative director, Creative Works, Google, Singapore
Satoshi Chikayama, executive creative director, TBWA\HAKUHODO, Japan
Teeny Gonzales, CEO, Seven A.D., Philippines
Strategy and Effectiveness Jury
Jury president – Anupama Biswas, senior director, analytics and insight – APAC lead, The Coca-Cola Company, Singapore
Ayu Sasaki, creative director, Dentsu, Japan
Seung Eun Jang, CEO, Overman, South Korea
Chris Colter, chief strategy officer, Initiative, Australia
Priya Patel, Group CEO, DDB Group Aotearoa, New Zealand
Anil K Nair, CEO, VMLYandR, India
Sindhuja Rai, global media investment and AMEA CX Lead, Mondelez International, Singapore
The juries will convene remotely to judge the work in February 2022. The Spikes Asia Awards Grands Prix and Special Awards winners will be announced in March 2022.
‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022.
More information on the hybrid event will be released shortly. Interested delegates are welcome to register their interest here.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.