4BC Flips The Switch and Moves To 882 AM

4BC Flips The Switch and Moves To 882 AM
B&T Magazine
Edited by B&T Magazine



Brisbane’s 4BC this morning flipped the switch and swapped frequencies with sister station 4BH, moving to 882 AM. In a move designed to give the audience a clearer and better listening experience.

4BC Breakfast presenter Neil Breen was joined in the studio by the “King and Queen of Brisbane”, rugby league legend Wally Lewis and former Olympic swimmer Hayley Lewis, who together had the honour of flipping the switch at 8.08 am today.

4BC, content manager, Max Dudley, said: “4BC is committed to local programming, which is why over the past year we’ve added six local voices to our Brisbane lineup.

“Now we now want to give our audience the best listening experience for all of our programs. 882 AM receives less interference when commuting and reaches areas in South-East Queensland that have had difficulty with the frequency higher up the AM dial. Plus, 4BC Eight-Eighty-Two just sounds better, so it’s a win for us across the board.”

In recent weeks, 4BC has run a major awareness campaign, with on-air promos featuring Neil Breen and a print advertising campaign. The station will also be giving away $882 a day to lucky listeners in a daily Breakfast competition.

The frequency swap comes just weeks after 4BC announced it was expanding its on-air lineup with the appointment of Brisbane’s Sofie Formica as the new Afternoons presenter.

This follows the “live and local” ramp-up of 4BC’s presence in Brisbane, with the appointment of Neil Breen in 4BC Breakfast, Scott Emerson in Drive, Peter Psaltis hosting Wide World of Sports, and Bill McDonald and Spencer Howson rounding out the lineup on Weekends.

In Thursday’s GfK Survey 6, 4BC saw a lift with its share rising to 7.9 per cent  (up 0.4 points) among all people 10+ and growth in every shift. Neil Breen recorded an 8.1 per cent share (up 0.1 point) while the Ray Hadley Morning Show was up 1.2 points to 11.8 per cent and re-took the No.1 talk spot in Mornings.




Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]