EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.
Lee Stephens, CEO said: “There is excitement around the growth of CTV & BVOD however business owners and marketers are yet to understand the full opportunity as it relates to their business.”
“When we walk advertisers through the targeting and reporting capabilities already available across the major networks and specialty CTV channels, they are invariably surprised,” he added.
EngageTV’s reporting platform tracks completed advertising views by network, postcode, device and time of day.
Its partnership with Roy Morgan also allows EngageTV to use detailed consumer data to target very specific audiences across all postcodes.
Mark Shaw, director of strategy and partnerships at Engage TV commented, “our strength is our independence and focus in targeting clients’ audiences across all TV networks and other CTV channels. In a rapidly transitioning TV market, advertisers are seeking advice and leadership on how to make a profitable, audience-led shift from linear to Internet delivered TV.”
In addition, as part of EngageTV’s push into 50 regional markets, the business has established national rapid TV production capabilities with Melbourne-based sister agency Optimo. High quality 15 second and 30 second television ads can be produced from $900.
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