Fraudsters Follow Advertisers To CTV: Report
Surge in sales of black striped T-shirts, beanies & those black eye masks burgulars wear on news CTV is prone to fraud.
Getting OTT/CTV Advertising To Work Right
B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).
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The Shift From TV Ratings To Impressions: Where Does Australia Stand?
The TV ratings-impressions debate has flared up again. Thankfully, the tandoori pizza debate appears to have died down.
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