EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne met...
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LG And Foxtel Partner For New CTV Offering
Foxtel Media and LG Ads, a leader in cross-screen media and measurement solutions, have teamed up to announce a new Conn...
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EngageTV Launches Regional CTV/BVOD Service
Engage TV has announced today its internet streaming TV buying network has launched a platform tailored to regional mark...
Three Ways Smart TV Data Helps Drive A Smarter Ad Ecosystem
Simply calling something 'smart' is enough to make it sound sophisticated. If only AM radio had picked up on this.
Opinion
Index Exchange And MediaMath Join The Human Collective
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaM...
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How CTV Bucked The 2020 Advertising Downturn
CTV proved the pick of the bunch in 2020, kind of like Johnny in MAFS.
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Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution
Here are top tips on cashing in on the video revolution. Or, you could simply go to the casino and put it all on black.
Partner Content
How To Win With Video Advertising In 2021
Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.
Partner Content
Magnite Acquires SpotX To Create World’s Biggest CTV Advertising Platform
Magnite today announced that it has entered into a definitive agreement to acquire SpotX from RTL Group for $1.17 billio...
DoubleVerify Brings Increased Transparency To CTV Brand Safety Solution
DoubleVerify has today announced the industry’s first Connected TV (CTV) brand safety solution – advancing the compa...
Fraudsters Follow Advertisers To CTV: Report
Surge in sales of black striped T-shirts, beanies & those black eye masks burgulars wear on news CTV is prone to fraud.
Getting OTT/CTV Advertising To Work Right
B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).
Partner Content
The Shift From TV Ratings To Impressions: Where Does Australia Stand?
The TV ratings-impressions debate has flared up again. Thankfully, the tandoori pizza debate appears to have died down.
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