What Buyers Need To Know About CTV Terminology
In this guest post, Xandr Senior Account Director, Mark Serhan offers his thoughts on the world of connected TV and what...
Opinion
Australian Connected TV Landscape Is Shifting Away From Paid Subscriptions
Integral Ad Science (IAS), today released the results of a new research report exploring ‘The Impact of Stay-at-Ho...
The Shift From TV Ratings To Impressions: Where Does Australia Stand?
The TV ratings-impressions debate has flared up again. Thankfully, the tandoori pizza debate appears to have died down.
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YouTube Is Going All In On Connected TV Advertising
Fear YouTube's soaking up all the ad dollars? Well, this latest news is akin to a gigantic Chux Superwipe.
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Report: Premium Video Growing Ever Stronger As It Becomes More Addressable And Data-Driven
A rise in targeted and addressable advertising? Who would've ever thought it!
Connected TV Advertising Spend To Increase 30% In The Next Five Years
Are you the "connecting TV" person at your agency? Well, get set to ask for a bigger office & car spot with this news.
Why Media Agencies Are Struggling With Connected TV: The Trade Desk’s Mitch Waters
B&T doesn't even want to begin to regale our struggles with connected TV having just been hit over the head with one.
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“A New Technology Could Launch Tomorrow And Change EVERYTHING:” SMG Australia’s Strategy Director
SMG Australia's national strategy director Chris Vance is next to feel the wrath of the B&T inquisition.
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