
What Buyers Need To Know About CTV Terminology
In this guest post, Xandr Senior Account Director, Mark Serhan offers his thoughts on the world of connected TV and what...
In this guest post, Xandr Senior Account Director, Mark Serhan offers his thoughts on the world of connected TV and what...
Integral Ad Science (IAS), today released the results of a new research report exploring ‘The Impact of Stay-at-Ho...
The TV ratings-impressions debate has flared up again. Thankfully, the tandoori pizza debate appears to have died down.
Fear YouTube's soaking up all the ad dollars? Well, this latest news is akin to a gigantic Chux Superwipe.
A rise in targeted and addressable advertising? Who would've ever thought it!
Are you the "connecting TV" person at your agency? Well, get set to ask for a bigger office & car spot with this news.
B&T doesn't even want to begin to regale our struggles with connected TV having just been hit over the head with one.
SMG Australia's national strategy director Chris Vance is next to feel the wrath of the B&T inquisition.