Samsing Ad Chief: Understanding The New TV Viewer
Ultimately, will the human thumb grow to resemble a sweet potato given its repeated workout on TV remote controls?
Opinion
What Buyers Need To Know About CTV Terminology
In this guest post, Xandr Senior Account Director, Mark Serhan offers his thoughts on the world of connected TV and what...
Opinion
Australian Connected TV Landscape Is Shifting Away From Paid Subscriptions
Integral Ad Science (IAS), today released the results of a new research report exploring ‘The Impact of Stay-at-Ho...
The Shift From TV Ratings To Impressions: Where Does Australia Stand?
The TV ratings-impressions debate has flared up again. Thankfully, the tandoori pizza debate appears to have died down.
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YouTube Is Going All In On Connected TV Advertising
Fear YouTube's soaking up all the ad dollars? Well, this latest news is akin to a gigantic Chux Superwipe.
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Report: Premium Video Growing Ever Stronger As It Becomes More Addressable And Data-Driven
A rise in targeted and addressable advertising? Who would've ever thought it!
