Unruly and B&T have teamed up for an essential new survey about Connected TV.
It’s undeniable that Connected TV is the new frontier of advertising, giving brands and agencies an unparalleled access to different content types, whether it’s gaming, music streaming, or the linear TV we know and love.
The survey’s goal is to seek an industry-wide perspective into the opportunities for CTV going forwards.
It’s an incredible opportunity to have your say, and contribute to our shared knowledge of CTV advertising.
We are particularly interested in creative and data, and how those two factors can better help brands, buyers and agencies tap into new audiences and upskill their demographic targeting.
Whether you’ve been buying CTV ads since day dot, or have yet to explore the many, many potential opportunities, we want to hear it!
We’re also curious about how you make your advertising stand out – are your offering contextual promotions, carefully design creative based on location targeting, or honing in on music and visuals? Or are there opportunities for innovation we haven’t even considered?
Help us understand how you use CTV, so we can help the industry understand how to better craft their creative and digest their data so we can all embrace advertising’s future.
Oh, and did we mention? There’s champagne up for grabs, too!