It’s clear that connected TV (CTV) is the future of advertising, whether it’s honing in on specific demographics, utilising new formats like gaming or music streaming, or understanding the exciting ways TV is changing.
So, B&T and Unruly have teamed up to explore the opportunities that come with CTV advertising, particularly in terms of creative potential, via this survey.
We’re looking to create a platform of shared knowledge and experience about CTV – and we need your help, and your insights.
We are really interested in creative and data, and how those two factors can better help brands, buyers and agencies tap into new audiences and upskill their demographic targeting.
Whether you’ve been buying CTV ads since day dot, or have yet to explore the many, many potential opportunities, we want to hear about it!
Plus, those who complete the survey automatically go in the running to win a magnum bottle of Veuve Clicquot’s Yellow Label champagne!
Help us put the creativity in CTV and share your thoughts right here.
