Are you curious about CTV? A long-time fan? A brand, agency, or marketer keen to explore limitless advertising possibilities? B&T and Unruly have the survey for you.
We want to explore the opportunities that come with CTV advertising, particularly in terms of creative potential.
It’s clear that CTV is the future of advertising, whether it’s honing in on specific demographics, utilising new formats like gaming or music streaming, or understanding the exciting ways TV is changing.
We’re looking to create a platform of shared knowledge and experience about CTV – and we need your help, and your insights.
We are really interested in creative and data, and how those two factors can better help brands, buyers and agencies tap into new audiences and upskill their demographic targeting.
Whether you’ve been buying CTV ads since day dot, or have yet to explore the many, many potential opportunities, we want to hear about it!
Rachel Powney, Unruly’s VP of marketing said: “The continued growth of CTV opens a world of endless possibilities for advertisers and agencies to tell their stories and connect with consumers.”
“As the industry shifts towards privacy-first solutions, the combination of creative and data will be key to conquering this new frontier of advertising. We’re excited to take the lead in bringing CTV to the forefront and, through this survey, better understand the state of CTV in the region.”
Clearly, it’s more important than ever to get an industry-wide understanding of CTV.
Plus, fill in the survey for your chance to win a magnum bottle of Veuve Clicquot’s Yellow Label champagne!
Help us put the creativity in CTV and fill out the survey here.
