Spotlight Extends Partnership With Starlight Children’s Foundation

Spotlight Extends Partnership With Starlight Children’s Foundation
B&T Magazine
Edited by B&T Magazine



Spotlight has announced they will once again be the ‘Official Creativity Partner’ of Starlight Children’s Foundation in 2024, continuing their three-year-long partnership.

As Starlight’s ‘Official Creativity Partner’, Spotlight will continue to deliver positivity and creative distraction to thousands of seriously ill children in paediatric hospitals across Australia.

Throughout the month of May, Spotlight will be offering their customers the chance to donate directly to Starlight Children’s Foundation at their registers across all Australian stores, from $1 up to $100.

Spotlight will continue to provide a huge range of art, craft and party supplies to Starlight Express Rooms nationwide, helping to transform the hospital experience for over 6,400 sick kids each year, encouraging creativity and play. In addition, Spotlight’s will be supporting Starlight’s Wish-granting program throughout May, which provides once-in-a-lifetime experiences to sick children and their families.

This year, Spotlight are working to hero the story of Aru, who has been in and out of hospital since she was six months old after a lifesaving heart transplant. Now seven years old, Aru and her family are advocates for the incredible impact the Starlight Express Rooms have and the positivity and joy they bring sick children.

“As a trusted partner of Starlight Children’s Foundation we are privileged to partner with them and couldn’t be prouder to support such an incredible cause and entity. As the ‘Official Creativity Partner’, Spotlight is delighted to have donated an additional $75,000 to Starlight for craft, party and DIY supplies used in the Starlight Express Rooms across Australia, to continue to champion self-expression & creativity for everybody,” said Padma Palani, Spotlight head of marketing.

“Spotlight is an amazing Starlight partner helping us bring happiness to sick kids & their families when they need it the most. Supporting our hospital programs with endless arts and crafts allows seriously ill children to just be kids and enjoy the joy of childhood through imagination and creativity. Every donation makes a huge difference, and we’re thrilled to see  Spotlight extend the opportunity to support sick kids to their customers in store. We are so thankful for Spotlight’s ongoing commitment which will help us bring so many smiles to sick kids for years to come,” said Louise Baxter, Starlight CEO.

In 2023, Starlight created over 1.9 million positive Starlight experiences for children, teenagers and their families, and Captain Starlight brought fun and laughter to 120 hospitals and 134 remote communities. Starlight also granted 474 wishes in 2023, including its milestone 13,000th Starlight Wish.




Please login with linkedin to comment

spotlight Starlight Children's Foundation

Latest News

Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range
  • Marketing

Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range

Gone are the days when Whiskey was a drink consumed by rich old men in stuffy, smoke-filled country clubs. 23rd Street Distillery is changing the narrative. Renowned for its award-winning spirits, the distillery has recently unveiled its first-ever Australian whiskey and whiskey & Cola RTD range, crafted for the discerning tastes of the modern aficionado. […]

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine