Cannes Lions Ushers In Global Integrity Standards After Campaign Manipulation Scandal
And here was us thinking Cannes was all about rosé and boats!…
DDB’s Leif Stromnes To Depart After 25 Years
DDB loses arguably adland's best hair do as well as a crack…
Ritson: Tindall’s Compound Creativity The “Most Significant Thought” In Last Decade Of Marketing
Ready for a white hot insight from marketing's finest minds in Cannes?…
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
Looks like this years Lions handed out more questions than trophies.
Feels Wins. Why Stories Beat Statistics 100% Of The Time
Unless you are NBA analyst Stephen A. Smith, who gets his ball…
Culture Bites: Deus Ex Machina – God In The Machine
There's a lot more to Deus ex Machina than men of a…
Culture Bites: The Speed Of Influence – How We Can Shape Better Behaviours Before It’s Too Late
The internet is creating lots of bad habits, writes this expert. And…
Feels Wins. Easy Is Beautiful
Ever wondered what happened to Microsoft's Zune? Us neither. But here's an…
B&T’s Campaigns Of The Month: Sportsbet’s ‘Have A Crack’, Tourism NZ Turns To Minecraft & Kia’s ‘First Proper Ute’ Ad
Is the Kia Tasman the best-advertised car since the Beetle? Maybe, and…
Feels Wins. Why Big Companies Should Think Small
Size isn't everything, writes Leif Stromnes. B&T begs to differ somewhat, given…
Feels Wins: Why People Named Bolt Run Fast
Firefighter McBurney & cashier Ka Ching were certainly good fits, but B&T…
Feels Wins. Why Being Flawed Might Be More Profitable Than Being Perfect
Being vulnerable can be powerful. Unless you're in the middle of a…
B&T’s Campaigns Of The Month: Telstra’s Dominoes Stand Up To Maccas’ ‘Nug Lovers’ & GWM’s Wedding-Saving Ute
B&T's all for utes shipping away the in-laws from a wedding, but…
Come Hungry, Stay Hungry: DDB Melbourne Launches ‘Hungry Women’ DEI Initiative
B&T is thankful that "come hungry, stay hungry" isn't part of DDB's…
From Wind To Wave: ACCIONA & DDB Melbourne Turn Retired Turbines Into World-First Surfboard
It turns out wind farm blades are not just useful for killing…
Feels Wins: Why Doctors No Longer Receive Gifts From Pharmaceutical Reps
Stromnes proves once again that marketing is a science, not a manipulative…
ACCIONA & DDB Group Melbourne Spin Up New Campaign For ‘Turbine Made’ Wind Turbine Blade Upcycling Initiative
Wind turbines have a lifespan of between 25-30 years. Much longer than…
B&T’s Campaigns Of The Month: Carlton Dry’s Mid-shirted Heroes Take On Bluebird’s Penguin Parody & A Toyota LandCruiser Song
B&T reckons punters might need more than a mid-strength Carlton Dry after…
Les Binet Leaves Adam&Eve/DDB After Nearly 4 Decades
Les Binet packs up his things after almost 40 years with DDB.…
DDB Confirms 15 Redundancies In Sydney Offices Following Account Losses
It's bad news out of DDB. Though good news if you're on…
B&T’s Ones To Watch: Creative Agencies
With the industry staggering back to work, we reckon these are the…
Macca’s Invites Aussies To Get Their Squad Together In New ‘Squad Down Under’ Campaign Via DDB Sydney
While we typically enjoy our Macca's hungover on the sofa, this campaign…
Feels Wins. Why Prices Are To Humans What Hares Are To Greyhounds
In his latest B&T column, DDB's Leif Stromnes compares shoppers to greyhounds.…
Feels Wins. Why We Hate Losing More Than We Love Winning
In his new op-ed, DDB's Leif Stromnes says we fear losing more…
DDB Group Sydney & Lipton Swap Workplace Corporate Jargon For Epic Work Cleansing Escapes With The ‘Lipton Ice Tea Jargon Junket’
We love this campaign that really shifts the needle on jargon. In…
Feels Wins. “A Man Hears What He Wants To Hear & Disregards The Rest”
In his latest B&T address, Leif Stromnes dissects perception & reality in…
Feels wins: Why AI Will Never Send You To Jail
It's DDB's Leif Stromnes latest B&T column & he's going against current…
Feels Wins. Why George Clooney Beats Charles Darwin
In his latest column, DDB's Leif Stromnes compares George Clooney with Charles…
Feels Wins. Everybody Loves A Happy Ending
In his latest article, DDB's Leif Stromnes takes a look at happy…
Feels Wins. Why We Run Marathons At Forty-Nine
DDB's Leif Stromnes says marketers can learn a lot from mature-age marathoners.…
Grimace Embarks On Kiwi Road Trip In Latest McDonald’s Spot Via DDB
Grimace is like Britney, Taco Bell & a King Charles visit -…
McDonald’s Retains Digitas For CRM Duties
KFC officially banned in the Digitas office after agency retains Macca's' CRM.…
Could You Take A Bite Of Macca’s Creative?
A bit of Macca's creative is up for grabs. Incumbent DDB hoping…
Feels Wins: Why Being The World’s Best Isn’t Enough
In his latest B&T op-ed, DDB's Leif Stromnes says having the best…
Huge Global Wins For WPP & iProspect See Them Sweep All Comers In September’s New Business Wins
There's no actual medals handed out for agency of the month. But…
DDB Drives Away With Global Volkswagen Creative Account Extension
DDB retains VW account it's held for 60 years. Won't be risking…
Feels Wins: Why Emotions Are More Powerful Than Morphine. And Fentanyl.
In his latest B&T column, DDB's Leif Stromnes looks at the power…
Feels Wins: Why Electric Cars Have Engine Grilles
DDB's Leif Stromnes poses an interesting question about EV cars. Can't explain…
