DDB Sydney is ending its 13-year partnership with Westpac, effective from February 2025, B&T can reveal.
The Omnicom agency is out of the race to retain the business, which launched a creative review in September.
B&T understands that Saatchi & Saatchi, Accenture Song and Howatson+Company are still vying for the bank.
DDB Sydney CEO Sheryl Marjoram, chief creative officer Matt Chandler and chief strategy officer Rupert Price released a statement about the agency’s 13-year partnership with Westpac.
“It’s a bittersweet farewell for us, as our time with the bank has resulted in some of the agency’s proudest moments,” the statement read.
“Over the years we defied the banking category with emotionally charged work that connected with Australians.
“We saw the brand through leadership changes, a Royal Commission, the global pandemic, and a 200th anniversary; we co-created products, services and platforms, and had the privilege of shining a light on the brave men and women of the Westpac Rescue Helicopter Service.
“Saying we’re proud of this relationship would be an understatement, we loved shaping this brand and believe it always showed in our work.”
DDB Sydney thanked the client and agency teams that worked on Westpac, and said it looks forward to new opportunities in the financial services space.
Check out DDB’s Westpac work below.
