VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori

VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori
B&T Magazine
Edited by B&T Magazine



VML has welcomed their newest team member, Jacob McGregor, who joins the agency as Pou Ārahi Māori.

In this newly created role, Jacob will work to uplift the agency’s Māori cultural competency and safety, be a connection point with Māori audiences and networks, and help to shape strategy and creative for Māori campaigns.

Fleur Head, VML Wellington managing director, says McGregor’s appointment represents an exciting opportunity for the agency. “We’re thrilled to welcome Jacob into the VML whānau. He brings with him a wealth of experience in Māori communications, engagement, tikanga, te reo Māori, and kawa. We’re really looking forward to having him apply that expertise to the range of campaigns we create with, and for Māori”.

“A few years ago, we began a journey to increase our agency’s Māori capability. As part of that we’ve partnered with Māori strategists and creatives, implemented an internal capability programme, and co-created a range of campaigns and advertisements with Māori audiences. Having Jacob as Pou Ārahi Māori in our leadership team represents another step forward on that journey,” said Head.

McGregor has previously served a career in public service at Te Puni Kōkiri – the New Zealand government’s principal policy advisor on Māori wellbeing.

He was also the Māori communications lead at the Ministry of Health during the country’s initial COVID-19 response. From there he was elevated to Principal Engagement Advisor in the Māori Health Directorate where he worked on such projects as Ao Mai te Rā: the Anti-Racism Kaupapa and The Pae Tū: Hauora Māori Strategy.

In his new role at VML, Jacob will continue to work closely with the Māori community to facilitate connection between the work the agency does across the breadth of client partners.

“I’m excited to build on the great work that VML already does, and to enhance it by embedding whakaaro Māori (Māori perspectives and ideologies) into how we operate,” said McGregor. “It’s a real privilege to represent my people and bring their wealth of knowledge and connections to this new position”.




Please login with linkedin to comment

VML

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine