Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the shortlist.
The Cairns Crocodiles Awards celebrate the best examples of creativity across marketing and advertising, with some 20 categories of awards covering everything from audio craft to data-driven creativity as well as highlighting the best media executions, out-of-home placements and strategy smarts.
The below collection of brilliant work is the result of the dedicated efforts by our esteemed judges, who include some of regions top CMOs, who have whittled down the tsunami of entrants we received to this red hot list.
Next a live panel of judges will pore over the work a second time in situ in the jewel of Tropical North Queensland: Cairns.
To see the winners revealed, you’ll need to treat yourself to the unparalleled Cannes in Cairns being held June 4-7, with the Cairns Crocodile Awards being held on June 6. If you haven’t already joined the 1500-odd people who have already secured their tickets, don’t wait a second a longer!
Names and spelling are as supplied by the entrants. We all make mistakes so double check that your details are right in case it ends up on a shiny Crocodile Award. Email any alterations to [email protected].
Thanks as always to our fabulous sponsors without whom none of this would be possible.
So with no further ado, we give you the shortlist!
Audio Craft
| Entrant | Campaign | Client | Product or Service |
| BRING – Universal Music for Brands | DO IT AGAIN | FIFA | Women’d World Cup |
| Campaign Edge | Cuts | CPSU Victoria | Government service workers |
| Howatson+Company | TOUCH | Mastercard | Touch Card |
| Ogilvy New Zealand | Drives You Cravey | Wildbean Cafe | Wildbean Cafe |
| SCA | Footy Finals in 3D | AFL | AFL Footy finals |
| The Monkeys, part of Accenture Song | Play it Safe | Sydney Opera House | Entertainment |
| Wieden and Kennedy Tokyo | Live Delicious | CJ CheilJedang Corp. | bibigo |
B2B Campaign
| Company | Entry Title | Brand | Product/Service |
| Alchemy One | Square and Alchemy One: Powering Melbourne Businesses with Arcade Ingenuity | Square | Brand |
| Cassette | The CEO Circle Brand Identity | The CEO Circle | CEO Membership and Networking Organisation |
| Enigma | Ken Oath: Two words that transformed a business. | Kennards Hire | Kennards Hire |
| Salesforce | Ask More of AI | Salesforce | Salesforce AI |
| Today The Brave | True North Adventure Cruising | True North | True North |
| Today The Brave | The Way To Watch | Fetch | Fetch |
Beauty
| Company | Entry Title | Brand | Product/Service |
| Howatson+Company | I’m Dying Inside | Modibodi | Modibodi |
| Ogilvy New Zealand | Reminders are Everywhere | Breast Cancer Foundation | Mammograms |
| Ogilvy Singapore Pte Ltd | Social Undistancing | Unilever | Closeup toothpaste |
| Resolution Digital | MECCA Presents Sol De Janeiro | MECCA | Sol De Janeiro |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
Changing The World
| Company | Entry Title | Brand | Product/Service |
| Cocogun | Don’t You Forget About Me | MissingSchool | MissingSchool |
| Dentsu Creative | Second Chance Champions | Dentsu Creative | Transplant Australia |
| Howatson+Company | TOUCH | Mastercard | Touch Card |
| Jack Nimble | World’s Greatest Shave | Leukemia Foundation | World’s Greatest Shave |
| Ogilvy Singapore Pte Ltd | Skins For Skin | Unilever | Vaseline |
| Out of the Square | The Big Ask | Soul Hub | Not-for-profit |
| Special Australia | Shift 20 Initiative | Dylan Alcott Foundation | Disability Inclusion |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
| World Vision Australia | 1000 Girls Campaign | World Vision Australia | Child Sponsorship |
Branded Content
| Company | Entry Title | Brand | Product/Service |
| BRING – Universal Music for Brands | Music 101 | Campari | Wild Turkey |
| Dentsu Creative | Second Chance Champions | Dentsu Creative | Transplant Australia |
| EssenceMediacom Australia and The Brag Media (Joint Entry) | adidas: Back of the nets beats (Joint entry by EssenceMediacom and The Brag Media) | adidas | Apparel |
| Howatson+Company | TOUCH | Mastercard | Touch Card |
| Howatson+Company | I’m Dying Inside | Modibodi | Modibodi |
| Seven Network / OMD | AAMI To The Rescue | Suncorp Group | AAMI Insurance |
| The Monkeys, part of Accenture Song | Play it Safe | Sydney Opera House | Entertainment |
| Thinkerbell | Postcodes of Origin | XXXX | Alcoholic Drinks |
Creative Commerce
| Company | Entry Title | Brand | Product/Service |
| Howatson+Company | Second Favourite Beer | Matilda Bay | Hazy Lager |
| Howatson+Company | 35+ | Lord Nelson Brewery | Three Sheets Pale Ale |
| Special Group | THE “most successful retail campaign in Virgin Australia history” SALE | Virgin Australia | Virgin Australia |
| Today The Brave | True North | True North | True North |
Data-Driven
| Company | Entry Title | Brand | Product/Service |
| Awaken | Panasonic AC – Built for extremes | Panasonic Australia | Air Conditioners |
| Half Dome | MyDuke Launch Data-Driven Creativity | MyDuke Pharmacy | Pharmaceuticals |
| Howatson+Company | PetWatch | Petbarn | Petbarn |
| PLAYE | Latrobe Health Elf Insurance Campaign | Latrobe Health Services | Health Insurance |
| Thinkerbell | Brewery Duty | Lion | Alcoholic Drinks |
| Today The Brave | 100% Holiday | Carnival Cruise Line | Carnival Cruise Line |
| Today The Brave | True North Adventure Cruising | True North | True North |
Design
| Company | Entry Title | Brand | Product/Service |
| Cassette | The CEO Circle Brand Identity | The CEO Circle | CEO Membership and Networking Organisation |
| Jack Nimble | World’s Greatest Shave | Leukemia Foundation | World’s Greatest Shave |
| Ogilvy Singapore Pte Ltd | Social Undistancing | Unilever | Closeup toothpaste |
| The Hallway | Impressions | Boody | Underwear |
| Thinkerbell | Decriminalise Suicide Worldwide | Lifeline International | Lifeline International |
| Today The Brave | The University of Sydney Visual ID | The University of Sydney | The University of Sydney |
| Today The Brave | See The Big Picture | Hoyts | Hoyts |
| VML Ogilvy Japan | Edible Literature | KAMEYA YOSHINAGA | Bungashi |
Digital Craft
| Company | Entry Title | Brand | Product/Service |
| Five by Five Global | emagineer website | emagineer | app |
| VML Ogilvy Japan / Studio X | Santa in the Sky | The Coca-Cola Company | Coca Cola Beverage |
Direct
| Company | Entry Title | Brand | Product/Service |
| Dentsu Aotearoa | Aid Aisle | FreshChoice Supermarkets | FreshChoice Supermarkets |
| Howatson+Company | Second Favourite Beer | Matilda Bay | Hazy Lager |
| Ogilvy Singapore Pte Ltd | Skins For Skin | Unilever | Vaseline |
| The Media Store | Preferential Shifts – five days to convert anxious students. | RMIT | Change of Preference |
| The Monkeys, part of Accenture Song | Hello Christmas | Telstra | Telco |
| Thinkerbell | Tooheys Black Market | Tooheys | Alcoholic Drinks |
| VML Ogilvy Japan / Studio X | Santa in the Sky | The Coca-Cola Company | Coca Cola Beverage |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
Experiential & Activation
| Company | Entry Title | Brand | Product/Service |
| Alchemy One | Square and Alchemy One: Powering Melbourne Businesses with Arcade Ingenuity | Square | Brand |
| Atomic 212° | Tourism NT – Summer Done Differently | Tourism NT | Tourism |
| BRING – Universal Music for Brands | Music 101 | Campari | Wild Turkey |
| Howatson+Company | Swim Club | Allianz | Allianz |
| Ogilvy Australia | Kentucky Fried Couture | KFC Australia | KFC Merch |
| Ogilvy Singapore Pte Ltd | Skins For Skin | Unilever | Vaseline |
| VML Ogilvy Japan | Edible Literature | KAMEYA YOSHINAGA | Bungashi |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
Film
| Company | Entry Title | Brand | Product/Service |
| Connecting Plots | The Experts in Air | Mitsubishi Heavy Industries Air-Conditioners Australia | Mitsubishi Heavy Industries Air-Conditioners Australia |
| Howatson+Company | A Jest, Surely | ABC | ABC iview |
| Howatson+Company | I’m Dying Inside | Modibodi | Modibodi |
| Special Group | Get Almost Almost Anything: Period Romance | Uber Eats | Uber Eats |
| The Monkeys, part of Accenture Song | Play it Safe | Sydney Opera House | Entertainment |
| Today The Brave | See The Big Picture | Hoyts | Hoyts |
Film Craft
| Company | Entry Title | Brand | Product/Service |
| BUCK | Gong Cha “Brewing Happiness” | Gong Cha Australia | Bubble Tea |
| Howatson+Company | A Jest, Surely | ABC | ABC iview |
| Howatson+Company | Mobster’s Lament | ABC | ABC iView |
| Howatson+Company | TOUCH | Mastercard | Touch Card |
| The Monkeys, part of Accenture Song | Play it Safe | Sydney Opera House | Entertainment |
| The Monkeys,part of Accenture Song | This is Footy Country | Telstra | Telco |
| Today The Brave | The Way To Watch | Fetch | Fetch |
FMCG
| Company | Entry Title | Brand | Product/Service |
| Connecting Plots | The Experts in Air | Mitsubishi Heavy Industries Air-Conditioners Australia | Mitsubishi Heavy Industries Air-Conditioners Australia |
| Connecting Plots | Let’s Clean Things Up | 30 Seconds | 30 Seconds Outdoor Cleaner |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
| Howatson+Company | Swim Club | Allianz | Allianz |
| Howatson+Company | Bedverts | 10:PM | 10:PM |
| Ogilvy Singapore Pte Ltd | Social Undistancing | Unilever | Closeup toothpaste |
Food & Beverage
| Company | Entry Title | Brand | Product/Service |
| Awaken | Jose Cuervo – Sparkling Margarita | Jose Cuervo – Proximo Spirits | Sparkling Margarita |
| Howatson+Company | Second Favourite Beer | Matilda Bay | Hazy Lager |
| Special Australia | Tastes OK | Pepsi Max | Pepsi Max |
| The Monkeys,part of Accenture Song | England Bitter | VB | Food and Beverage |
| Uber | Coca-Cola Playable Campaign on Uber | Coca-Cola | Beverages |
| Wieden and Kennedy Tokyo | Live Delicious | CJ CheilJedang Corp. | bibigo |
Healthcare
| Company | Entry Title | Brand | Product/Service |
| Dentsu Aotearoa | Ancient Influencers | Movember | Mental Health Awareness |
| Dentsu Creative | Second Chance Champions | Dentsu Creative | Transplant Australia |
| Ogilvy New Zealand | Reminders are Everywhere | Breast Cancer Foundation | Mammograms |
| Ogilvy Singapore Pte Ltd | Skins For Skin | Unilever | Vaseline |
| The Hallway | Impressions | Boody | Underwear |
| Thinkerbell | Release Line | Lifeline Australia | Lifeline Australia |
| PLAYE | Latrobe Health Elf Insurance Campaign | Latrobe Health Services | Health Insurance |
Integrated
| Company | Entry Title | Brand | Product/Service |
| Connecting Plots | Let’s Clean Things Up | 30 Seconds | 30 Seconds Outdoor Cleaner |
| Foundation | Keep Walking Proudly | Diageo | Johnnie Walker |
| MBCS Australia | Where the Silverado Plays | GM Specialty Vehicles Australia | Chevrolet Silverado ZR2 |
| Resolution Digital | MECCA Presents Sol De Janeiro | MECCA | Sol De Janeiro |
| Seven Network / OMD | AAMI To The Rescue | Suncorp Group | AAMI Insurance |
| TFM | Brisbane’s Best Café | The Coffee Commune | Finding Brisbane’s Best Cafe |
| The Monkeys, part of Accenture Song | Hello Christmas | Telstra | Telstra |
Media
| Company | Entry Title | Brand | Product/Service |
| EssenceMediacom Australia | Barbie: Painting Australia Pink | Warner Bros | Barbie |
| Initiative | Cricket Covers | IAG | NRMA Insurance |
| Ogilvy Singapore Pte Ltd | Social Undistancing | Unilever | Closeup toothpaste |
| Seven Network / OMD | AAMI To The Rescue | Suncorp Group | AAMI Insurance |
| Today The Brave | True North Adventure Cruising | True North | True North |
| Uber/Foundation Australia | HSBC Everyday Global Account | HSBC | HSBC’s Everyday Global Account |
| VML Ogilvy Japan / Studio X | Santa in the Sky | The Coca-Cola Company | Coca Cola Beverage |
Media Entertainment
| Company | Entry Title | Brand | Product/Service |
| [INVNT GROUP] | Push for Pearl Jam | Live Nation | Multinational Entertainment Company |
| BRING – Universal Music for Brands | DO IT AGAIN | FIFA | Women’s World Cup |
| Delivering Asia Communications | Kiss of The Sea Show | Sun Group | Kiss of The Sea Show |
| EssenceMediacom Australia | Barbie: Painting Australia Pink | Warner Bros | Barbie |
| Howatson+Company | A Jest, Surely | ABC | ABC iview |
| Howatson+Company | Mobster’s Lament | ABC | ABC iview |
| Initiative | Take Me Back to 07, Girlfriend | Amazon | Prime Video |
| Today The Brave | See The Big Picture | Hoyts | Hoyts |
Music
| Company | Entry Title | Brand | Product/Service |
| BRING – Universal Music for Brands | DO IT AGAIN | FIFA | Women’s World Cup |
| BRING – Universal Music for Brands | Music 101 | Campari | Wild Turkey |
| The Brag Media | Back Of The Net Beats | adidas (joint entry by The Brag Media and EssenceMediacom) | Apparel |
| Thinkerbell | Release Line | Lifeline Australia | Lifeline Australia |
Out Of Home
| Company | Entry Title | Brand | Product/Service |
| EssenceMediacom Australia | Barbie: Painting Australia PINK | Warner Bros | Barbie |
| Hivestack | Fiji Airways: Flying high with programmatic DOOH | Fiji Airways | Fiji Airways Tourism |
| Howatson+Company | Bedverts | 10:PM | 10:PM |
| Initiative | Cricket Covers | IAG | NRMA Insurance |
| Ogilvy Australia | ‘TIL ITS DONE | Football Australia | Football Australia |
| oOh!media | The Netflix Marquee lands down under | Netflix | Netflix – brand exercise |
| Special Australia | Pepsi Max Tastes Better With | Pepsi Max | Pepsi Max |
| The Hallway | Impressions | Boody | Sustainable Underwear |
| VML Ogilvy Japan | Edible Literature | KAMEYA YOSHINAGA | Bungashi |
Public Relations
| Company | Entry Title | Brand | Product/Service |
| Ogilvy Australia | Kentucky Fried Couture | KFC Australia | KFC Merch |
| Ogilvy Australia | ‘TIL ITS DONE | Football Australia | Football Australia |
| The Monkeys, part of Accenture Song | England Bitter | VB | Food and Beverage |
| Thinkerbell | The Delivery Bag in Disguise | Menulog | Menulog |
| VML Singapore | CHANGE THE ANGLE – LUX | UNILEVER – LUX | LUX |
Print & Publishing
| Company | Entry Title | Brand | Product/Service |
| EssenceMediacom Australia | Launching a paper, to make driving safer. | The Queensland Government | Department of Transport and Main Roads |
| Ogilvy Australia | ‘TIL ITS DONE | Football Australia | Football Australia |
| Rufus, powered by Initiative | Take Me Back to 07, Girlfriend | Amazon | Prime Video |
| The Brag Media | Rolling Stone Australia Movember Zine | Movember | Charity |
| Today The Brave | Summer Sales Campaign | News Corp | News Corp |
Radio & Audio
| Company | Entry Title | Brand | Product/Service |
| ARN | Pages | Scholastic Australia and New Zealand | Scholastic Book Club |
| BRING – Universal Music for Brands | DO IT AGAIN | FIFA | Women’s World Cup |
| Connecting Plots | Let’s Clean Things Up | 30 Seconds | 30 Seconds Outdoor Cleaner |
| Howatson+Company | TOUCH | Mastercard | Touch Card |
| Ogilvy New Zealand | Drives You Cravey | Wildbean Cafe | Wildbean Cafe |
| SCA | All Creatures Welcome | Little Creatures | Alcoholic Beverage |
| Wavemaker | The Art of Drag | Paramount+ | Paramount+ |
Retail
| Company | Entry Title | Brand | Product/Service |
| Howatson+Company | Second Favourite Beer | Matilda Bay | Hazy Lager |
| Howatson+Company | PetWatch | Petbarn | Petbarn |
| Ogilvy Australia | Kentucky Fried Couture | KFC Australia | KFC Merch |
| Resolution Digital | MECCA Presents Sol De Janeiro | MECCA | Sol De Janeiro |
| The Brag Media | Back Of The Net Beats | adidas (joint entry by The Brag Media and EssenceMediacom) | Apparel |
| Special Group | THE “most successful retail campaign in Virgin Australia history” SALE | Virgin Australia | Virgin Australia |
| The Hallway | Impressions | Boody | Underwear |
| The Hallway | Impressions | Boody | Underwear |
| Today The Brave | Zambrero | Zambrero | Zambrero |
Social & Influencer
| Company | Entry Title | Brand | Product/Service |
| BRING – Universal Music for Brands | Music 101 | Campari | Wild Turkey |
| Connecting Plots | Seriously Slurpable | Maggi | Maggi Fusian |
| Dentsu Aotearoa | Ancient Influencers | Movember | Mental Health Awareness |
| Howatson+Company | I’m Dying Inside | Modibodi | Modibodi |
| Ogilvy Singapore Pte Ltd | Skins For Skin | Unilever | Vaseline |
| Thinkerbell | The Delivery Bag in Disguise | Menulog | Menulog |
| World Vision Australia | 1000 Girls | World Vision Australia | Child Sponsorshop |
Strategy & Effectiveness
| Company | Entry Title | Brand | Product/Service |
| Atomic 212° | Tourism NT – Summer Done Differently | Tourism NT | Tourism/Travel |
| Connecting Plots | Find Your Happy Place | Royal Agricultural Society of NSW | Sydney Royal Easter Show |
| Connecting Plots | The Experts in Air | Mitsubishi Heavy Industries Air-Conditioners Australia | Mitsubishi Heavy Industries Air-Conditioners Australia |
| Howatson+Company | I’m Dying Inside | Modibodi | Modibodi |
| Howatson+Company | EXHIBIT A-i | Maurice Blackburn Lawyers | Maurice Blackburn Lawyers |
| The Hallway | Impressions | Boody | Underwear |
| Today The Brave | True North Adventure Cruising | True North | True North |
Travel
| Company | Entry Title | Brand | Product/Service |
| Atomic 212° | Tourism NT – Summer Done Differently | Tourism NT | Tourism |
| Connecting Plots | Find Your Happy Place | Royal Agricultural Society of NSW | Sydney Royal Easter Show |
| Hivestack | Fiji Airways: Flying high with programmatic DOOH | Fiji Airways | Fiji Airways Tourism |
| Special Group | THE “most successful retail campaign in Virgin Australia history” SALE | Virgin Australia | Virgin Australia |
| Today The Brave | 100% Holiday | Carnival Cruise Line | Carnival Cruise Line |
| Today The Brave | True North Adventure Cruising | True North | True North |
