Datisan Partners With USC For Virtual Open Day
Datisan partnered with the University of the Sunshine Coast. (USC) again to create a virtual Open Day for prospective students.
As USC’s technology and digital marketing partner, Datisan is excited to announce the return of this virtual and immersive open day environment.
In 2020, USC Australia faced a challenge: how to provide its expected personable and approachable face-to-face Open Day experience, with all of the restrictions around social distancing and the need to balance community health.
Datisan scoped ideas around immersive student experiences and connected USC with Xpon Digital and their leading web-VR and interactive 360-degree technology platform, Holoscribe.
With support from Datisan and Xpon Digital, USC Australia successfully pivoted from a traditional face-to-face campus-only event to designing an engaging and online open day experience that is able to convey a lot of information about study options, virtually.
USC’s Open Day, this year launching on Sunday 18 July 2021, allows each user to have a personalised virtual experience.
- Users can hear from, and chat with, lecturers, students and graduates about their study options and where uni can take them
- Users have the freedom to plan their visit to suit their needs and study interests
- The platform also provides connected guided tours of USC’s varied campuses and facilities.
- As a virtual environment, it is available 24/7 on all devices, so that it can be explored at any time.
The ability for the virtual open day platform to be available longer than just one day has meant that USC has more time to drive audiences through to that virtual environment.
This has allowed more people to connect to information and experiences about USC and study.
The ability for the Holoscribe platform to be updated easily with new and engaging content means this virtual strategy is very cost-effective for the marketing of the Open Day and makes it accessible to visitors outside of the typical open day season.
The platform also added new features to improve the overall user experience, such as the ability to favourite hotspots so users can easily return to information, plus the ability to share it to a wider network through social sharing.
This year the promotion of USC Australia’s Open Day Online is based on the messaging of ‘one small step’. developed by Brisbane creative agency RedSuit, the creative shows how Open Day is the first step to university and then to a career.
Digital ad placements for Open Day Online include Search 360, Display & Video 360, Facebook, Instagram, Snapchat, YouTube, Spotify and digital radio.
As a full stack sales partner, Datisan connected USC’s activity to Google Cloud and Google Marketing Platform to maintain strong digital marketing and XR analytics strategy, ensuring this important activity was able to be measured and optimised.
Karyn Brinkley, director of USC Australia’s Marketing and external engagement team said: “We were really thrilled with both the aesthetics and the performance of the platform Xpon Digital built for us with Datisan’s support.
“We weren’t sure what to expect on the day, but the number of visitors – over 1,500 prospective students on launch day – matched what we’d have expected of an on-campus Open Day.
“And after that, we had an Open Day where people could explore in their own time, and return to when it suited them.
“Our long-term visitor expectations were exceeded by 46% within the first 30 days of the virtual environment going live.
Most importantly, there was really high engagement with the platform with long – 89 per cent og visitor satisfaction with the virtual experience.
It was a no-brainer to recommit to and further develop the platform for 2021.”
Datisan’s head of AdTech, Bharat Tarachandani, said: “It was very pleasing to be able to support USC Australia’s key performance metrics for the Open Day while connecting them to new technology.
“We were able to consolidate the media implementation and engagement, which also made it easier to track a truer return on advertising investment, delivering efficiency and reducing acquisition costs by 14.5 per cent year on year.”
Chris Rozic, CEO and Co-Founder of Datisan, said: “The primary aim of the Open Day project was to build an environment for USC to connect with visitors when it wasn’t possible to be on campus.
“However, in the back of our mind, the longevity of such an environment was also critical for the university and return on investment both in resources and audience solutions.”
Latest News
‘Blair Is Mr Happy, Beau Is Mr Dopey, I’m Mr Grumpy’ – Top Gear Australia Hosts Reveal What It Was Really Like Filming
Top Gear features the cars you could never afford to drive. It's a bit like the bogan's Gourmet Traveller, really.
Nine’s Total TV Sales Lead Richard Hunwick To Step Down
Nine's Richard Hunwick calls time after 15 years. Hoping for a last trip to the Olympics before getting the gold watch.
Yahoo Academy Culminates With Pitch-Off For Musicians Making A Difference With Trip To Cannes In Cairns On The Line
B&T happy to support the Musicians Making A Difference initiative. Particularly any that encourages more Watusi.
TV Ratings 16/5/24: Nearly 2 Million Tune In To See Sky Blues Win In Women’s State Of Origin
B&T does make jokes about the Budget reply speech but, to his credit, Mr Potato Head rated OK last night.
Binge Launches “Scene:Scents” Sensory Entertainment Campaign, Via Thinkerbell
There's now scented candles to pair with BINGE shows. We're hoping Rex Hunt's Fishing Adventures doesn't hear about it.
Jolt Partners With Veridooh For Verification Of Its EV Charger Placements In UK
Although B&T's an avid supporter of EV cars, we'd definitely miss the smell of petrol and the service station pie.
Nine Ad Manager Named Principal Sponsor Of CommBank SmallBiz Week
CommBank's SmallBiz Week is coming to Melbourne on the 29-30 May. B&T's as confused as you are on how that's a week.
Pet Circle & Seven Communications Partner On “Pawtition” To Get Pets On Public Transport
B&T's concerned about the fleas, urine & faeces on public transport - and that's just from fellow passengers!
‘A Win-Win’ – How The Matildas Helped CommBank Become A ‘Globally Iconic Brand’ For The First Time
CommBank's sponsorship of the Matildas is a sport marketing masterclass. The opposite to Nick Kyrgios & his sponsors.
VML Australia Dominates The One Show With 5 Gold Pencils
VML Australia flying the flag at the One Show Awards in New York. Not that we need more flag waving at the moment.
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
In a further blow to ventriloquism everywhere, new research says consumers prefer information over funny videos.
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is better than asking is this business highly flammable.
Digitas & Heckler Singapore Launch Animated Symphony For Riot Game’s Valorant Champions Tour Pacific
Stony silence between you and the graphic arts team at Friday drinks? This gaming news could be an ice breaker.
Wavemaker Global CEO Toby Jenner Appointed Global President, GroupM Clients
Wavemaker’s Toby Jenner continues his career trajectory. But is it enough to move him up to the first class lounge?
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals her fertilisers & pruning tips to success.
Real Home Care Clients & Staff Star In New HammondCare Campaign
Aged care commercial uses real life clients & staff. B&T has not contacted the actor's union for comment.
Mutinex’s Henry Innis: “I’m Imperfect As A Leader”
Mutinex is being touted as one of the hottest start-ups in the land. And we don't mean that in an Elizabeth Holmes way.
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
B&T loves to report new hires as it shows the healthy state of the industry. That and cocaine usage at work functions.
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
As you read first in B&T, there are significant comings-and-goings at Initiative. Though mainly goings, if we're honest.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.