Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping

Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping
B&T Magazine
Edited by B&T Magazine



Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead.

How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights.

Nordax Bank, a Swedish niche bank that offers loans for people who don’t have traditional employment status, is seeing the downside of the new possibilities with online shopping.

With more and more credit companies offering the possibility to split payments on any kind of purchase, a lot of Swedes find themselves in a hard to get out of debt.

The Swedish Enforcement Authority, the government agency that handles debts, showed in a recent statement that the majority of people in Sweden under 30 years old with debt with the Enforcement Authority have gained the debt from online shopping with split payments. And that’s where Nordax’s new plugin comes into play.

“Many of our customers are people who have gained too many loans and credits and need to gather these into one loan. Being able to buy whatever you want in whatever way you want online is pretty fun, but we wanted to find a way to help people to do it with some reflection – do I really need this stuff or am I just bored? So we created a plugin that encourages you to make a smoothie before you press buy. Basically it’s a pretty simple way to shop smarter,” said Hanna Belander, CMO at Nordax Bank.

The tool is a Google Chrome plugin called Smoothie Shopping that pops up at check out, urging you to take a moment and instead make a smoothie, a little break to contemplate if you really want to press ‘buy’.

“The possibilities we have when it comes to online shopping is great, but for a lot of people it puts them in a very tricky financial situation that is sometimes hard to get out of. With our smoothie shopping plugin we hope we can give people an actual tool to shop smarter, but also ignite a conversation about the debt situation that has hit Swedish households,” said Belander.




Please login with linkedin to comment

nordax

Latest News

Introducing JCDecaux ICON: Redefining Out-of-Home Advertising In Melbourne
  • Advertising

Introducing JCDecaux ICON: Redefining Out-of-Home Advertising In Melbourne

JCDecaux has presented its latest innovation, ‘JCDecaux ICON’. This unique wrap-around site is one of the largest Digital large-format screens in the Southern Hemisphere, promising to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture […]

Royalties Generated By Aussie Artists On Spotify Reached Nearly $275M In 2023
  • Advertising

Royalties Generated By Aussie Artists On Spotify Reached Nearly $275M In 2023

Its second year running, ‘Loud & Clear’ has provided a valuable resource for artists, the industry and fans around the world revealing royalties generated by Australian artists from Spotify in 2023 reached nearly 275M AUD, up almost 10% since 2022. Who is generating money? How much are they making? And how has that changed over […]

eBay Study: Aussies’ Growing Love For Pre-loved Fashion Soaring To New Heights
  • Marketing

eBay Study: Aussies’ Growing Love For Pre-loved Fashion Soaring To New Heights

New research from eBay Australia has revealed pre-loved fashion is a dominant trend in the nation’s style landscape, with 70 per cent of Australians surveyed owning a pre-loved fashion item and nine in ten (87 per cent) likely to buy the same or more pre-loved fashion items in the future. Lead image: Maggie Zhou & […]

Bud Communications Expands APAC Footprint With Australian Office Launch
  • Advertising

Bud Communications Expands APAC Footprint With Australian Office Launch

Bud Communications has expanded into the Australian market to bolster its regional capabilities for APAC’s most ambitious challenger and disruptor brands. The Southeast Asia-born PR and Content agency now brings agile and creative communications to disruptive brands expanding in Australia.  Lead image: left to right, Richie Kenzie, Australia lead, Bud Communications, Oliver Budgen, founder and […]

Coles Group Ranks Number One In Disability Access & Inclusion
  • Marketing

Coles Group Ranks Number One In Disability Access & Inclusion

Australia’s peak body for workplace inclusivity has recognised Coles Group for its continued commitment to closing the disability inclusion gap, ranking it number one out of 40 organisations in the Access and Inclusion Index 2023. Lead image: team members Holly Picknall and Rachael Anastas. The Australian Disability Network announced the winners at the Disability Confidence […]

Is Alone Australia Coming For MAFS & Survivor?
  • Media

Is Alone Australia Coming For MAFS & Survivor?

Alone Australia has cemented its place as one of the standout TV hits of 2024, with a Total TV reach for the series to date of more than 3 million Australians. Alone Australia continues to deliver for SBS, with growing SBS On Demand viewing leading to episodes 1 and 2 of the series, surpassing 1 […]

AFR Pulls Plug On Newspapers In WA After Printing Costs Soar
  • Media

AFR Pulls Plug On Newspapers In WA After Printing Costs Soar

Nine said it has been forced to stop distributing hard copies of its business masthead after the Seven West Media-owned printing press Colourpress terminated its contract, and would double the cost of printing. Colourpress is the only printing press in the golden state.  The Australian Financial Review (AFR) will now be available to Western Australians […]

Spotify Delivers A “Masterclass” In Curating User Experiences For Listeners & Artists
  • Media

Spotify Delivers A “Masterclass” In Curating User Experiences For Listeners & Artists

Few players in the music game perform at Spotify’s level. At a media masterclass event last week, the music platform broke down all the ways it is changing the game, from curated listening experiences to unprecedented opportunities for artists to connect with fans. Spotify is constantly evolving, finding new ways to support artists and listeners. […]

REA Group Delivers Booming Q3 Performance
  • Media

REA Group Delivers Booming Q3 Performance

REA Group has announced its results for the nine months ended 31 March 2024 as reported by News Corporation. The News Corp report includes US GAAP financial information for REA Group and its subsidiaries (the Group) for the nine months ended 31 March 2024. Group financial highlights from core operations for the nine months ended […]

iProspect Reveals 2024 Level Up Committee Cohort
  • Media

iProspect Reveals 2024 Level Up Committee Cohort

iProspect, a dentsu company, has revealed the 2024 cohort of its Level Up Committee, a shadow executive leadership team. The Level Up Committee, following a successful inaugural year, is an internal program designed to give iProspect team members access to leadership opportunities and was born out of the agency’s employee value proposition “where the ambitious […]

Surge In Kayo Subscriptions Helps Offset Foxtel Broadcast Declines 
  • Media

Surge In Kayo Subscriptions Helps Offset Foxtel Broadcast Declines 

Kayo has been a shining light for Foxtel Group’s subscription video services in their latest quarterly report. The group – which includes Foxtel’s subscription broadcast service and streamers Kayo, BINGE and Foxtel Now – reported Q3 revenue of $455 million in the quarter, down by  $22 million, or 5 per cent, compared with the prior […]

DEPT Doubles Down On Creativity With New APAC Executive Creative Director 
  • Advertising

DEPT Doubles Down On Creativity With New APAC Executive Creative Director 

Global digital agency DEPT is expanding its creative leadership in APAC with the appointment of Brad Stevens as the Executive Creative Director for the region. In this newly created role, Stevens will spearhead creative endeavours across the APAC region, driving pioneering work, and fostering a culture of excellence for clients such as Grill’d, eBay and […]

JCDecaux Unveils Giant Melbourne Wrap Around OOH Site
  • Media

JCDecaux Unveils Giant Melbourne Wrap Around OOH Site

JCDecaux has unveiled its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, said: “JCDecaux […]

Brazilian Ad Agency Africa Creative Releases Powerful Gay Conversion Therapy Film
  • Advertising

Brazilian Ad Agency Africa Creative Releases Powerful Gay Conversion Therapy Film

Following its premiere at the Cortina Film Club, the short movie is being made available on TikTok and Instagram to drive greater awareness of persistent anti-LGBTQIAPN+ policies and practices “The Cure” brings critical attention to the contemporary cruelties associated with homophobia with a searing story that takes aim at a history of harmful attitudes and […]

Mackenzie Arnold & Tony Gustavsson To Take Part In Inspiring Conversation At Vivid Sydney
  • Marketing

Mackenzie Arnold & Tony Gustavsson To Take Part In Inspiring Conversation At Vivid Sydney

CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June. Champions of Change: Mackenzie Arnold and Tony Gustavsson will explore the dynamic between coach and athlete, offering an in-depth look at the pressures and […]