Content And Social Agency Daresay Makes Editorial And Social Media Appointments To Manage Growth

Content And Social Agency Daresay Makes Editorial And Social Media Appointments To Manage Growth
Tim Addington
By Tim Addington



Award winning content and social agency Daresay has bolstered its team with the appointment of two editors and a community manager to manage new business growth.

Matilda Duffecy joins Daresay as senior content editor from UK design consultancy The Frameworks. For three years she was at advertising and content agency Edge, starting as editor before being promoted to senior editor. She has also worked at Inside Out and Super Food Ideas magazine in editorial and social media roles.

In the second appointment, Daresay has hired Noah Shaberman as junior content editor. With a degree in media, Shaberman has experience in communications and content roles at SurfAid and recruitment consultancy Australiance.

Finally, Kaleela Lauder joins as community manager and content assistant. A journalism graduate with a focus on public relations and content creation, she previously worked at PR and communications agency Electric Collective.

Ruth Haffenden, managing partner at Daresay, part of RXP Group said, “I’m delighted that Matilda, Noah and Kaleela have joined the team at a time the business is experiencing growth from existing and new clients. All three bring a great energy and will complement the work of the wider Daresay team as we continue to expand.”

Daresay, which for the second-year running was named AdNews Content Agency of the Year in 2020, works with clients including Westpac, Business Australia, Masterpet and Goodman Fielder.

Since launching in 2018 the business has grown significantly with its team of strategists, editors, producers, and social media experts providing end-to-end strategy, production and amplification services to clients across B2C and B2B. In the second half of last year Daresay, together with sister agency The Works, launched ‘Van Jams’, a free service where team members travelled around New South Wales offering digital marketing and social media advice and support to small businesses impacted by COVID and the bushfires.

Picture: (L to R)  Matilda Duffecy, Kaleela Lauder, Noah Shaberman.




Please login with linkedin to comment

Daresay

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]