Sorrell Grabs Another One As MediaMonks Merges With German Auto Agency Staud Studios

Sorrell Grabs Another One As MediaMonks Merges With German Auto Agency Staud Studios

Sir Martin Sorrell continues his march across the globe with S4’s MediaMonks announcing it has merged with German production studio Staud Studios.

Staud specialises in the automotive industry and the move cements S4’s presence in Germany, Europe’s second biggest advertising market.

Staud Studios was founded in 1983 by car photographer René Staud and is now run by his sons Pascal and Patrick Staud. Over the past 35 years Staud has worked for almost every automotive brand in the world and evolved into a full-service marketing solution specialised in connected experiences along the customer journey.

The 75 automotive specialists based in Stuttgart serve international mobility brands with a deep industry knowledge and unique capabilities in digital production and technology, like Unreal-based visualization solutions.

Commenting on the move, Sorrell said, “We are delighted to welcome Pascal and his colleagues to MediaMonks and S4Capital. We look forward to developing a strong content, data and digital media practice in Germany, leveraging Staud’s automotive expertise on a global basis and broadening our base in Western Europe.”

“Staud Studios will play a key part in building up the Marcom ENGINE solution for BMW & MINI. Their Automotive expertise is second to none – going forward Pascal and his team in Stuttgart will become the global centre of expertise for mobility at MediaMonks.” said Victor Knaap, CEO MediaMonks, and S4Capital executive director.

Pascal Staud added: “We see a huge demand for change in the automotive industry with a specific need for direct to consumer models, personalized interactions and scalable digital and 3D experiences. As MediaMonks’ Global Mobility Hub we add relevant capabilities to our existing services, to help our clients on their path of transformation.”

“The possibility to plug in our production pipeline into MediaMonks makes our services truly global and scalable, which is essential to serve our clients on their futures needs.” added Patrick Staud, who is Staud’s chief creative technologist.

 




Please login with linkedin to comment

S4 sir martin sorrell Staud Studios

Latest News

News Corp Australia Gets Ready For D_Coded 2024
  • Media

News Corp Australia Gets Ready For D_Coded 2024

News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]

Ideally Continues high growth trajectory, appoints senior marketing lead
  • Marketing

Ideally Continues high growth trajectory, appoints senior marketing lead

Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
  • Campaigns

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin

The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]