Covid-19 Won’t Mask Support For Men’s Health, As Coles Launches Movember Face Masks
There’s a new way to show your support for men’s health this Movember, as Coles launches a limited-edition face mask and other go-to Mo products that are sure to tickle the whiskers of customers, while helping to change the face of men’s health.
Coles will match dollar for dollar all funds raised for Movember at supermarkets, Coles Express sites and Coles Liquor stores nationally up to the value of $1 million this month.
During November, Coles customers can purchase Movember-branded face masks at NSW and Victorian stores, with a $3 donation from the sale of each mask going directly to Movember to raise awareness of men’s health issues, including prostate cancer, testicular cancer, and men’s suicide.
For those in Victoria, who are unable to flaunt their facial hair in public due to ongoing COVID-19 restrictions, the masks are a great way to publicly show support and raise awareness for men’s health.
Mo Bros and Mo Sistas will also be able to swap their ‘stache for something a little sweeter by purchasing tasty moustache-shaped donuts at Coles supermarkets nationwide, with 10c from brand Cialis sold donated to the charity.
A recent study conducted by the Social Research Centre found that more than half of Aussie men said no one had asked how they’ve been coping during the COVID-19 pandemic.
While 23 per cent of men said their mental health had worsened in the first six weeks of the pandemic — indicating a clear need for Aussies to get behind the Movember cause in 2020.
Coles chief operating officer Matt Swindells said Coles was proud to partner with Movember and help customers to show their support for the home-grown charity.
“Mental health as well as general health has been a big issue for all of us this year, including Australian men and boys,” he said.
“For 17 years, Movember has done an amazing job to raise awareness and funding for programs that help save lives, and we want to help them make Movember 2020 the best yet.
“We are encouraging customers to share photos of their Mo-donuts or face masks on social media to spread awareness of Movember and men’s health.”
“This year has been really tough on the men in our lives, so having Coles customers and their team rallying in support of Movember to create awareness and raise funds for our life-saving work, is an incredible act of support,” Movember APAC country director Rachel Carr said.
“Next time you head through the checkout make sure you pick up a Movember mask or treat yourself to a Mo-shaped donut, knowing you’ll be making a meaningful impact on men’s health, in what is our most important year yet.”
Customers will also be able to help raise funds by raising a glass to Movember, with Coles donating 50c from the sale of every bottle of Choosy Beggars Cabernet Merlot, Sauvignon Blanc and Rosé sold at all Liquorland, First Choice Liquor Market and Vintage Cellar stores to Movember.
Coles Express is also throwing its support behind Movember, donating 5 cents from a range of Coles Brand products including Coles Brand Water, Coles Express Bakery items and Coles Brand 2L Milk.
It is also donating 50 cents from every regular coffee and muffin combo purchase; and $1 from every sandwich or Four’n Twenty Pie purchased with a 600ml Mount Franklin water.
Customers can also donate by rounding up their fuel purchase to the nearest dollar, with the difference donated to Movember.
Coles team members last year raised $114,000 for Movember, the fourth-highest corporate contribution for the charity in Australia.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.