Vegemite Unveils The ‘Vegeknife’ Via Thinkerbell
A new survey released today by the VEGEMITE team at Bega Cheese Limited has found that 58 per cent of Australians are experiencing cross-contamination when preparing their breakfast. That’s right. Butter is making its way into 58 percent of respondents’ VEGEMITE jars.
While Aussies may be divided when it comes to who is responsible for butter in the VEGEMITE jar, there is one thing that Australians can agree on – cross-contamination is a bit icky. At VEGEMITE, this is serious stuff.
“Aussies are opening up their jars of VEGEMITE to find that butter has somehow made its way in,” said Jacqui Roth, VEGEMITE marketing manager. “We can’t have that. So, we’re introducing a solve – the limited-edition ‘VEGEKNIFE’. The limited-edition VEGEKNIFE is a dual headed cutlery breakthrough, with one end for butter and one end for VEGEMITE – so now, there’s no reason to get butter in the VEGEMITE jar.”
“We know that Australians take their VEGEMITE toast very seriously, and we hope that the VEGEKNIFE will remove the need for difficult household conversations that are centred around finding out who’s responsible for the butter in the VEGEMITE jar. Cross-contamination between spreads in your household will be a thing of the past.”
How to secure a VEGEKNIFE
Want to get your hands on a piece of VEGEMITE history? VEGEMITE is giving you the chance to win one of the 200 VEGEKNIVES that are being released.
The metal VEGEKNIFE has been crafted to feature two ends – one specifically for butter, and one for VEGEMITE – to ensure that butter stays out of your VEGEMITE jar.
To enter the competition to win one of the 200 VEGEKNIVES, head to the VEGEMITE Instagram for more information. The competition ends 11:59pm AEDT Sunday 25th October 2020. You can find the full details in the notes below.
Additional findings:
● How do Aussies spread their VEGEMITE on toast? The responses are in and almost half of the Aussies surveyed (45 per cent) prefer a thin layer of VEGEMITE, the next most common preference was lots of butter and a scraping of VEGEMITE (32 per cent), followed by those who prefer to spread VEGEMITE on thick (20 per cent).
● When asked what goes first – butter or VEGEMITE – those who butter first and then VEGEMITE account for 86 per cent of Aussies surveyed.
● With regards to the preferred VEGEMITE to butter ratio, around 45 per cent of Aussies surveyed prefer more butter than VEGEMITE, those who prefer an even spread of VEGEMITE and butter make up 30 per cent, those who prefer more VEGEMITE than butter constitute 13 per cent of respondents, and 12 per cent of respondents don’t use butter.
● Over 32 per cent of respondents felt irritated by discovering butter in their jar of VEGEMITE, with 7 per cent of the 32 per cent feeling beyond irritated.
● Do Aussies consider others when they’re using VEGEMITE and are they careful not to leave butter in the VEGEMITE jar? 38 per cent of respondents think this is the least of their worries, 37 per cent are careful not to get butter in the jar, 19 per cent of respondents remove butter from the VEGEMITE jar if they get butter in the jar ,and 6 per cent of respondents do not wipe the knife clean before they dip it into a VEGEMITE jar.
Latest News
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.
Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.
Poppet’s Postive Party Celebrates First Birthday At New HQ
Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.
Enjoy A Hahn Solo… And May The Fourth Be With You
If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.