Nielsen: ABC Overtakes News.Com.Au As Top Digital News Site

Nielsen: ABC Overtakes News.Com.Au As Top Digital News Site
B&T Magazine
Edited by B&T Magazine



Latest data released today by Nielsen, revealed a change in the top spot for digital news rankings.

Nielsen Digital Content Ratings data for January 2020 ranked ABC News Websites first, with a unique audience of 11.2M (+11.3 per cent) versus the prior month

News.com.au shifted to second place (10.5M), followed by nine.com.au (9.3M) ranked third.

Yahoo! reported the highest growth (month-on-month) of the top ten ranked news mastheads (+19.0 per cent) in January 2020 versus the prior month.

See the top 10 below.

Meanwhile, Daily Mail Australia’s extensive coverage of the Australian bushfires delivered the website a 13 per cent month-on-month and 39 per cent year-on-year audience increase.

The result also saw Daily Mail Australia rise to 5th place in the Nielsen top 10, overtaking
legacy digital news brand smh.com.au.

Peter Holder, managing director, Daily Mail Australia, said:  “While we’re well aware of the month-to-month volatity of the news sector, to be up 132 per cent in unique audience from August 2019 is a fantastic result – and proves to advertisers that people are increasingly turning to Daily Mail Australia as a one-stop shop for news, showbiz and lifestyle – and with no paywall!”

 

 

 




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