SCA Announces The Launch Of Concert In The Clouds, McDonalds Signs On As Major Sponsor
Southern Cross Austereo (SCA) today announced that the Hit and Triple M networks will come together this summer to bring listeners around Australia the best live music concerts ever –Concert in the Clouds.
Concert in the Clouds, co–produced by Eardrum, will feature the world’s best music concerts across Hit and Triple M in a large scale and unique radio listening experience this summer.
It will provide listeners with the feeling that they are truly a part of the concert experience, with additional artist interviews, along with sound checks, green room visits, and much more.
Each Sunday in December both networks will curate and present live music concerts for listeners that align with their brands, and will also come together to present headline acts simultaneously across the country.
These headline acts will include concerts performed by artists that both networks share.
The Hit and Triple M DAB+ radio stations will also participate with live concerts that fit their music genre.
Think the Black Eyed Peas, Taylor Swift, Keith Urban, Coldplay, Matchbox 20, Michael Jackson, Katy Perry, Rihanna, Ed Sheeran and Backstreet Boys concerts among others on the Hit network.
On Triple M, concerts from Nirvana, Queen, Def Leppard, Cold Chisel, The Police, Australian Crawl, R.E.M, Kiss, Green Day, Bruce Springsteen, U2, Red Hot Chilli Peppers, AC/DC and Midnight Oil, will be broadcast among other top concerts.
The concerts will be on air from 12 noon until 7.00 pm on Sunday 1, 8, 15 and 22 December 2019, as the summer festive season heats up.
Head of Music for Hit Network, Irene Hulme and Head of Music for the Triple M Network, Mickey Maher, said: “We are incredibly excited to come together to produce this commercial radio first across all of our radio assets.
“Summertime and the festive season is traditionally a quiet time for radio with shows going on break so we thought why not create something totally unique for our listeners and lovers of live music.
“This is the perfect sound track for those long road trips, summer afternoon BBQs., parties and family get togethers.”
SCA also announced McDonald’s as a key commercial partner for Concert in the Clouds.
Brands have the ability to capitalise on the enormous reach and frequency offered across the week on the Hit and Triple M networks, as well as deeper, native integration into the concerts themselves.
SCA chief sales officer, Brian Gallagher said: “Concert in the Clouds offers our advertising partners a truly national opportunity to engage with listeners aged 25 to 54 on Hit and Triple M across our entire metro and regional network.
“The exclusive sponsor environments we are offering give advertisers a premium environment to showcase their brand and link to key concerts in the series.”
Gallagher added: “Radio is the most consumed media platform over the Christmas and summer period and Concert in the Clouds taps all our audience potential and the ability to maximise the impact of this audience lift. We have so far has a fantastic response from brands.
“We’re thrilled that McDonald’s has come on board as a major sponsor and there will be more sponsor announcements to come.”
SCA’s research reveals that 87 per cent of its audience consumes the same or more radio over the summer period, and love listening to music the most (77 per cent).
SCA will invest $2.8 million in advertising Concert in the Clouds across outdoor, TV, radio, digital and social channels.
Latest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.