Four Points By Sheraton Launches New ANZ Brand Campaign
Four Points by Sheraton has announced the launch of The Four Points Road Trip, a craft beer journey across Australia and New Zealand celebrating the brand’s Best Brews program and commitment to bringing travellers and locals together over the perfect pint.
Activity in Australia and New Zealand is launching in time for Oktoberfest in the form of a road trip, which will see a branded kombi van specially fitted with craft beer kegs and taps travel to Perth, Brisbane, Melbourne, Sydney and Auckland throughout September and October. Each stop on the road trip is home to a Four Points hotel and will host the kombi for two days, all open to the public.
At the pop-up events, locals and visitors alike will be able to taste free craft beers from local and national Four Points Best Brews partner breweries. Guests who attend the activation will also have the opportunity to meet local brewers, take and share photos for a social media competition to win a trip to Auckland, and more.
“Four Points by Sheraton knows the power of a good beer; it’s something that’s enjoyed across the world, across cultures, and brings people together,” said Sean Hunt, Area Vice President, Australia, New Zealand, the Pacific, Marriott International. “Approachability, comfort and genuine, welcoming service are intrinsic to the Four Points brand, and offerings like The Four Points Road Trip, that bring guests and locals together over craft beer embody this. We’re excited to bring this to life throughout Australia and New Zealand. Road trips are a quintessential travel experience in both countries, and The Four Points Road Trip will certainly be a unique way of connecting travellers and locals and celebrating craft beer.”
Where to find the Four Points kombi:
The Four Points kombi will be parked in the neighbourhood of each Four Points hotel, at various dates and times throughout September and October. The first stop will be Perth, with the kombi stopping at Elizabeth Quay between 4 – 8pm on Thursday 5 and Friday 6 September. Brisbane, Melbourne, Sydney and Auckland locations to be revealed.
Four Points by Sheraton will be continuing the festivities throughout The Four Points Road Trip, with a special food and drink offer available to kombi visitors at each of its hotels throughout Australia and New Zealand – four wings for $1 with every beer purchased, each day throughout September and October.
A social media competition will also be running to win a trip to Auckland. To enter, share the ‘puniest’ or most creative post on Facebook or Instagram featuring the kombi keg and detailing why you should win a trip to Auckland. Prize will include accommodation at Four Points by Sheraton Auckland, return flights from Australia, transfers and tickets to a major sports event. Terms and conditions apply. The post must tag Four Points and use the hashtag #FourPointsRoadTrip.
Four Points by Sheraton is one of Marriott International’s global brands, with a footprint of over 250 hotels in more than 40 countries and territories worldwide. Five of these are in Australia and New Zealand, with the Four Points by Sheraton Auckland as Marriott International’s first entry into New Zealand, now allowing the 130 global Marriott Bonvoy members to earn and use points in yet another country in Asia Pacific.
It caters to well-travelled guests, providing classic and modern touches to help travellers feel relaxed and comfortable, no matter if on the road for work or play. One of these touches includes the brand’s signature Best Brews programming, which sees each Four Points hotel around the world offer local craft beers on tap, allowing guests the chance to sample the authentic flavours of their destination. In Australia and New Zealand, this looks like Mountain Goat on tap at Four Points by Sheraton Melbourne, and Ravishing Rey Rye served at Four Points Brisbane.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.