Taste.com.au Reveals The Views Of 22,000 Aussies in Great Aussie Eating Survey
News Corp Australia’s leading food brand taste.com.au has revealed the findings of their Great Aussie Eating Survey of 22,000 Australians.
Running over four weeks across taste.com.au and the News Corp Australia Sunday mastheads, the Great Aussie Eating Survey, now in its third year, captures a true picture of the nutritional health status of the nation.
Results reveal that Australians adults are falling short of meeting the recommended daily intake (RDI) for the key dietary food groups, especially for vegetables.
When it comes to meeting their recommended daily intake of fruit and vegetables, 93 per cent of Australian adults are falling short.
Furthermore, only one in 10 meet the required five or more serves of vegetables per day.
Only five per cent are meeting the recommended five serves of wholegrains per day.
The daily intake for dairy is recommended at no less than 2.5 serves per day, however with an average consumption of 1.7 serves, only 22 per cent of Australians meet the requirement.
Protein is relatively the best performing food group, yet only 65 per cent of Australians meet the RDI for having 2-3 serves per day.
More Australians are skipping breakfast with 16 per cent saying they currently do not have breakfast, which is up from 12 per cent in 2015.
Consumption of caffeinated hot tea or coffee in a typical 3 day period has jumped to 83 per cent from 77 per cent in 2015.
Australians are also overindulging in their guilty pleasures.
Succumbing to their sugar cravings, over a typical three day period 2 in 3 are eating lollies or chocolate and almost 1 in 2 are eating sweet biscuits.
Taste.com.au editor-in-chief Brodee Myers said: “Each year, we’ve seen Australians are not as healthy as they think they are.
“Very few even come close to meeting their recommended daily allowances.
“In particular, fruit and vegetable intake is startlingly low, with 7 per cent of Aussies getting their recommended daily intake.
“This result points to the potential for major negative impacts on Australians’ health, including heightened risk of disease and reduced longevity, based on recent international studies into the impact of low fruit and vegetable intake, including one of the biggest of its kind out of Harvard University last year.
“Through our multi-platform Eat Real initiative, which aims to break down the perceived barriers and misinformation to healthy eating, we have seen a hunger for healthy content.
“Across taste.com.au virtually all key health-related search terms are on the rise year-on-year.
“Yet, despite this unprecedented interest and engagement in healthy content, the results of this survey tell a different story.
“Taste.com.au has influence on millions of meals every year and we want to make healthy eating accessible and easy for everyone.
“The insights from our Great Aussie Eating Survey will fuel the expansion of Eat Real.
What we’re seeing clearly is that home cooking is the biggest revolution we can all make to our own health, so we are revolving the entire Eat Real ecosystem around that”.
The Great Aussie Eating Survey is the first of two major studies into healthy eating being released by taste.com.au in early 2019.
Recipe for Health, a landmark multi-disciplinary study exploring Australian consumers’ relationship with food and health, will be unveiled at the end of February.
Taste.com.au launched their new six-part podcast series Eat Real Unwrapped last week to bust the myths and break down the barriers to healthy eating.
Latest News
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.
Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.
Poppet’s Postive Party Celebrates First Birthday At New HQ
Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.
Enjoy A Hahn Solo… And May The Fourth Be With You
If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.