Winners Revealed For AMI’s Marketing Excellence Awards 2018
Tourism Australia, Mater Education and Braveda were among major award winners at the Australian Marketing Institute (AMI) Awards for Marketing Excellence 2018 last night in Sydney.
In its 36th year, the awards celebrated and recognised the industry’s most outstanding achievements of 2018.
Each year, the awards honour campaigns from a diverse range of budgets, strategic approaches and audiences.
Top honours for the Marketing Campaign of the Year went to Mater Education for its campaign on enrolment rates for nurses, while Tourism Australia took home the coveted Marketing Team of the Year award.
Other awards winners included Tourism Australia’s Lisa Ronson, who was named Chief Marketing Officer of the Year.
Nicola Happenstall (Hall & Partners) was awarded the title of Certified Practising Marketing of the Year, while Chrissie Maus (Chapel Street Precinct Association) was recognised as Feature Leader of the Year.
Mark Ritson was presented the Sir Charles McGrath award in recognition of his experience and contribution to the marketing industry over the past 22 years.
AMI chief executive Lee Tonitto said: “Hats off to the 100 judges who have given up their valuable time to assess the innovative, creative and effective campaigns and marketing practice across 227 entries from 88 organisations and in 28 categories. A tough job!”.
View the full list of winners below:
Sir Charles McGarth Award
Mark Ritson, Melbourne Business School
Chief Marketing Officer of the Year
Lisa Ronson, Tourism Australia
Best Marketing Agency of the Year
Braveda
Certified Practising Marketer of the Year
Nicola Hepenstall, Hall & Partners
Marketing Team of the Year
Consumer marketing team, Tourism Australia
Campaign of the Year
‘Practical Course. Exceptional Nurses’, Mater Group
Future Leader of the Year Award
Chrissie Maus, Chapel Street Precinct Association
Brand Revitalisation
‘BANZ Carewear for kids: A baby brand comes of age’, Bubblefish Creative Brand Building
Consumer Acquisition Marketing
‘The C-Suite. Perhaps the toughest nuts to crack’, 3M
Consumer Insights
‘Celebrating the SME Marketing Through Effective Thought Leadership’, EY Sweeney & CGU
Consumer Retention
‘A Global Collaboration Community Fostering Innovation’, Pitney Bowes
Content Marketing
‘Bellamy’s Firsts’, Web Profits & Bellamy’s Organic
Corporate Social Responsibility
‘Find My Hero Australia’, Emergency Services Health
Creativity in Brand, Product or Service
Monaro Mall development, Canberra Centre & QIC
Customer Experience Marketing
‘Revitalising Roadside’, RACT.
Education
‘Practical Course. Exceptional Nurses’, Mater Group
Financial Services Marketing
Westpac Rescue Rashie, Westpac and Saatchi & Saatchi
Innovation in Product/Service
‘A speed campaign accelerated by hyper-relevance’, BCM & Department of Transport and Main Roads
Integrated Marketing Communications
‘Get Set for the Games’, Department of Transport and Main Roads and Clemenger Brisbane
Not for Profit Marketing
‘After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee’, Junto Marketing & Murrumbidgee Primary Health Network
Property Marketing
‘Harmony by AVID Property Group’, AVID Property Group and Martins Brand House
Public Sector Marketing
‘Reducing Fare Evasion on Sydney’s Light Rail Network Through Behavioural Science’, Transdev and Transport for New South Wales
Small Budget Marketing
‘100% occupancy on a shoestring budget’, Braemar Presbyterian Care
Social Marketing and Social Changes
Queensland Health bowel cancer screening campaign, Queensland Health
Social Media and Digital Marketing
‘Visiting Friends and Relatives’, Tourism Western Australia and Cummins & Partners/Big Head Digital
Sponsorship Marketing
Open Colleges’ AFLW sponsorship, Open Colleges
Tourism & Hospitality Marketing
‘Dundee’ Super Bowl campaign, Tourism Australia
Please login with linkedin to comment
AMI AMI Awards AMI Awards 2018 AMI Awards for Marketing Excellence 2018 Australian Marketing InstituteLatest News
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.
Optus Names NBN boss Stephen Rue As New CEO
In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.
Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.
Houston Ramps Up Creative Capability, Appoints Two Senior Creatives
Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.
JCDecaux Secures All Major Bus Advertising Contracts Across Sydney
Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.
CommBank Launches The Brighter Side TV On 10 And 10 Play
Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.
IMAA Announces Next Female Leaders Of Tomorrow Programme
Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.
VMO Signs Deal With Stockland Shopping Centres
Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.
Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.
Poppet’s Postive Party Celebrates First Birthday At New HQ
Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.
Enjoy A Hahn Solo… And May The Fourth Be With You
If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.