13 Brilliant Ads That Know How to Grab Your Attention
academic researcher & private tutor Bella Williams has compiled a list of her favourite campaigns that made you stand up and take notice.
Sometimes an advertisement that you watch leaves such an impact on your mind that it remains etched in your memory forever. Advertisements have the power to move you, motivate you and bring about a change. Let us take a look at 13 brilliant advertisements that left us intrigued, and figure out what worked for them:
1. The Google App and The Voice
Google partnered with an immensely popular show called The Voice. This was done in an endeavour to aid the Aussie Millennials discover the true power of the Google App. Over 9 weeks, 29 unique spots were created, some of which responded to the show in real time. Google took live footage of the show, edited it instantly and made it available to its viewers in less than five minutes. It also made the process of voting easier and the final announcement of results a little more dramatic. Google featured the most memorable moments from the show on social media. The results were phenomenal with brand visibility of Google uplifted by 19.4% among Australian millennials. The campaign was awarded with “The Media Campaign of the Year Award” by AdNews Agency of The Year Awards.
Check out the links below to understand how video clips from the show were used to promote the Google App.
2. Snickers Hungerithm Campaign
Mars Chocolate Australia and Clemenger BBDO Melbourne came together to create an algorithm that lowered the price of a snickers bar with an increase in the anger quotient on the internet. The philosophy behind the same was simple: you’re not you when you’re hungry. The angrier people got, the cheaper got Snickers. The price fluctuated about 140 times a day and plummeted as much as 82% of Snickers’ normal shelf price. Hungerithm worked based on a 3,000-word lexicon that recognized even angry slangs and sarcasm. Analysis of about 14,000 social posts a day determined the revised price of snickers. In order to claim the bar, users were simply supposed to log on snickers.com.au to generate a bar code to be used at any 7-Eleven store. This brilliant idea was given the “Digital Campaign of the Year” and “Best Use of Data” awards by AdNews Agency of The Year Awards.
3. Meet Graham Campaign
Clemenger BBDO Melbourne created an advertisement for TAC (Transport Accident Commission), Victoria, to illustrate how vulnerable drivers are in the face of a rising road toll. Graham was demonstrated as the only person designed to survive on their roads. His physical appearance signified how the human body would need to metamorphose in order to survive a car crash. Using an interactive sculpture, medical research, and several years of road safety data, the impactful campaign was designed with an endeavor to educate drivers on road safety. A theme of evolution corroborated by evidence was used by a team of 3: a road safety engineer, a trauma surgeon and a renowned artist, who came together and pulled the act that won the prestigious “Ad Campaign of the Year” title.
4. You Never Lamb Alone
MLA (Meat and Livestock Australia) launched its Spring Lamb Campaign last September. The campaign demonstrated lamb as the meat that did not discriminate and brought together people from varied races, castes, sexual orientation and walks of life to celebrate modern Australia. The Monkeys did a fabulous job in demonstrating the Aussies as an inclusive and welcoming lamb-loving society. They showcased a large group of people getting together over a lamb barbecue. The advertisement successfully stirred the emotions of the public and acquired a special place in their hearts. It was also awarded with the title of “Ad of the Year” by AdNews Agency of the Year Awards.
5. Pocket Patrol, Samsung
Surf Life Saving Australia and Samsung came together to develop Pocket Patrol. This first of its kind app displayed exact positions of beach perils. Its unique AR algorithm is used by Lifesavers to prevent accidents at the beach. The app inputs real time data of shallow sand banks, rip currents, sudden drop offs and stingers. This useful information is instantly passed on to everyone on the beach. The app is a blessing for lifesavers, who are able to save valuable time and focus on monitoring the beach. This powerful tool helps beach lovers identify dangers. This helps them modify their swimming behaviour accordingly. The campaign was, thus, awarded with “Best use of Mobile” title.
6. From Apathy to Action: NSW Rural Fire Services
This campaign designed by J. Walter Thompson Sydney aimed at encouraging people to develop a safety plan against fires. The campaign illustrates that what fire fighters fear the most is apathy. People need to learn to be their own saviours and protect themselves as well as their families. The ad demonstrates the urgency of creating a survival plan, procrastination could be catastrophic. The campaign won an award in the Government category of the prestigious “Effie Awards”.
7. Free Puppies Forever Campaign
A division of Vision Australia called Seeing Eye Dogs Australia came up with an incredible campaign to recruit puppy careers. As a part of this campaign, you get a puppy for free along with free vet care, food and even boarding for while you’re away. You get the pup when it’s 8 weeks old and send it off for training when it’s 12-15 months of age. You could then get a new puppy, all over again. The primary purpose is to find people who can care for the dogs until they are old enough to be trained as service animals for the visually impaired.
8. Push for an Equal Future
This national campaign by ANZ promotes gender diversity. ANZ launched an entire range of initiatives to encourage women to grow financially and build an equal future for them. The theme is simple. It highlights how girls end up way behind boys on the financial front, even though they outperform the latter in many other facets. The film that was shown online depicts bright, young girls being faced with brutal inequality. The follow-up videos of this advertisement showed how women can make extra income through ANZ’s initiatives. The advertisement struck a chord with men and women alike.
9. #MyFamilyCan
Leo Burnett Melbourne designed a small budget campaign for SPC Ardmona. The labels of SPC’s brands were redesigned and a new series of cans was created. This series was called #MyFamilyCan. The ad comprised of heartfelt content that successfully triggered an emotional connect with the audience. Australian farmers were featured in the ad, thus giving them a platform to voice their stories. The campaign became a massive hit and won an Effie award in the “Small Budget Ad” category.
10.Lucy The Robot
Atomic 212° was successful in launching a telepresence robot created by the company Double Robotics in the most innovative manner. The purpose of the campaign was to create brand awareness and generate leads for sales. Thus, the robot was given a human story so that people would relate to it. This gave birth to Lucy, a girl excited to get the new iPhone 6s in possession. However, instead of standing in long queues waiting for her turn to buy one, she sent her telepresence robot to make the purchase for her. Lucy thus became one of the first few people to be able to buy the iPhone, creating much hype. As a result, brand recall and favorability shot up by 780% and 1200% respectively.
11.Captain Risky
Budget direct was able to successfully demonstrate how they offer effective phone claims service to their customers, through this campaign. The ad clearly demonstrates that the services are provided round the clock in the face of an accident. Others, who are not insured by Budget Direct, bear the brunt, just like Captain Risky.
12.This Bike has Multiple Sclerosis
MS Limited Australia has been organizing a 50 KM Cycle riding event in support of patients with Multiple Sclerosis, for a decade. The ad campaign aimed at generating awareness about the same and eventually attracting participation and funds. It was successful in doing so by virtue of its simplistic portrayal of the disease. The campaign served as an educational tool for all to understand and help those living with MS.
13. Shonky Savers
RaboDirect Australia launched a humorous campaign depicting a television news program exposing shonky savers. This is the term given to describe those unfortunate souls who deposit their money in low-interest-bearing transactional accounts. The campaign reinforced the brand promise of empowering customers to make the most of each penny saved. It was awarded with the Bronze prize in the “Financial Services” category at the prestigious Effie Awards.
Bella Williams: As an academic researcher & private tutor, Bella guides the new age professionals and students with their career. A graduate of Monash University, Bella organises free coaching workshops for Essay Help and promotes free sharing of knowledge. She is also a consulting editor at Assignment Expert.
Latest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.