Data Scouts Partners With ADMA For Industry-wide Skills Assessment

Aussie marketing training and recruitment agency Data Scouts has announced the launch of an end-to-end framework specifically designed to help organisations determine required skills, test current capabilities, identify skills gaps and implement a training program in partnership with the Association for Data-driven Marketing & Advertising (ADMA).

To access the skills assessment framework, an organisation firstly defines the job roles, functions and the mix of skills required for each internal role.

These job roles are then mapped to the ADMA IQ framework, which then allows for organisations to identify what skills someone should develop to aid in their career planning and development.

Next, a self-assessment component involves organisational staff rating themselves on a scale from one to five against their understanding/proficiency in that area. Each area is driven by behavioural statements that help the staff member determine their proficiency level.

Results produced allow organisations to identify where skills need to be developed and where there are potentially under-utilised skills within their teams.

All ADMA IQ and partner courses from Data Scouts have been mapped to the framework to help quickly identify the right course to address any gaps.

Data Scouts director Will Scully-Power said: “As marketers, success and recognition depends on demonstrating your skills and capabilities.

“So, therefore it’s important to know what skills are required in this ever-changing marketplace, to equip yourself with those skills and keep them up-to-date.”

Richard Harris, managing director of ADMA IQ, said: “We are very excited by this partnership with Data Scouts, as it will see us extend our Professional Capability Standard framework to include specific capabilities that are essential to managing a marketing automation and CRM program.

“We know that the lack of skilled people can be a major risk to success for marketing automation and CRM projects. Companies who are in the process of implementing these technologies can now understand where they have gaps in capability and provide appropriate training for their teams.”

Further details of the program will be revealed at launch events hosted by Data Scouts in Sydney on Tuesday 15 August and in Melbourne on Thursday 17 August.

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