Filtered Media Nabs Brand Storytelling Role For Hisense

Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.

Adrián Flores joins the Clems team as CCO. Insists his name must be pronounced with a Pepé Le Pew accent.

Following a rigorous competitive pitch of five shortlisted agencies, Resolution Digital has been chosen as personalised numberplates business myPlates’ traditional and digital media and SEO agency. myPlates CEO, David McGrath said they were looking for an agency with strong technical and strategic abilities. “As a data driven e-commerce company, we need a media agency who […]

This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.

Posted 30 minutes Ago

Opinion

by B&T Magazine

It was a good night for lovers of farming and love last night as all-new Farmer Wants a Wife hit the screens. The show was welcomed back with open arms and open eyes by the Aussie viewing public, picking up a total TV national reach of  2,260,000. Seven News was the show with the highest reach […]

The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.

New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.

Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.

Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.

Optus has named co-boss of NBN Stephen Rue as its new CEO just 6 months after the telco was rocked by an outage impacting 10 million customers. Rue, who has previously held positions at News Corp, will commence the Optus role in November. Former CEO Kelly Bayer Rosmarin left late last year following the outage. […]

Enigma, one of Australia’s largest full-service independent agencies, today unveiled a bespoke placemaking campaign for URBNSURF – Sydney’s new, world-leading, purpose-built surf park. The creative team behind Enigma’s Property & Place division has developed a unique set of wayfinding and environmental graphics and signage for URBNSURF Sydney, ahead of its opening at Sydney Olympic Park […]

Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.

Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.

CommBank has today unveiled The Brighter Side, a new television series to be broadcast on 10 and 10 Play to inform and empower Australians with practical tips and bright ideas to help them take control of their financial future. The Brighter Side showcases a diverse range of stories to inspire Australians to make their money […]

The IMAA is celebrating the success of its inaugural Female Leaders of Tomorrow programme for providing a real-world solution to address the gender pay gap at senior levels* with events in Sydney and Melbourne. It has also announced its new 2024-25 programme. The 2023-24 programme’s 16 mentees and mentors, along with mentee leaders, IMAA directors […]

Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"

Leading digital outdoor company QMS today announced a further expansion of its NSW network, signing a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse. The agreement, which was secured as part of a competitive tender process, takes effect on 3 June 2024 and covers six locations […]

VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia. These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south […]

Day Management has appointed Tim Wall in a newly-created role of head of talent and publicity. Wall will be responsible for managing and overseeing Day’s broad and impressive portfolio of talent, including Day’s most-recent coup, the highly sought-after breakout star of Married At First Sight Australia, Lucinda Light. Wall was previously senior publicist at Paramount […]

On Friday night, the new Poppet HQ was filled with free-flowing drinks and plenty of laughs at the production company’s 1st birthday party. After a prolific year, there was plenty to celebrate with Poppet’s industry friends and partners. Founded by Nat Taylor with senior producer Beth Malcher leading the production team, Poppet has experienced a […]

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]

New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?

Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.

Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.

B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.

Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.

Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.

New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.

PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.

Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.

The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.

If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.

Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.

Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.

Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?

Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.