BMF Planner Named Biggest Thinker In Adland

BMF Planner Named Biggest Thinker In Adland

More than 140 people attended Tuesday night’s APG Battle of Big Thinking to see BMF joint head of planning Ali Tilling take out the title of 2016 Biggest Thinker.

Arguing that brand building is irrelevant, Ali convinced attendees with an entertaining and compelling plea for brands to be more like Robin than Batman. The analogy called on brands to deconstruct ideas, seek out imperfections and to stop creating problems to solve.

The Battle of Big Thinking also included debates on the utiilty of wearables and the rise of robots over humans. The debating line up featured Ben Cooper, Tricky Jigsaw; Bob Forster, Clemenger BBDO; Jane Burhop, Common Ventures, Danny Fiorentini, Muzeek and Brett Rolfe, Naked.

The Battle of Big Thinking was held as part of the VIVID festival of light, music and ideas.

APG chair, Angela Morris, said: “Battle has always been one of our most fun and interactive events, as our contestants fight for our audiences’ vote. We’re delighted to have hosted it as part of Vivid Ideas for the first time this year. Ali put up an entertaining and provocative argument, reminding us to question everything.”

Ali Tilling, winner, said: “To argue that brand building is irrelevant to an audience of your agency peers was daunting but I thoroughly enjoyed the challenge!

“Whilst my argument may have been more sport than fact, the battle gave me an opportunity to question my own perceptions about the business of creativity, and the very real challenges we face as an industry to protect and promote the importance of brands.”




Please login with linkedin to comment

APG Battle of Big Thinking Samsung

Latest News

VMO Signs Deal With Stockland Shopping Centres.
  • Advertising

VMO Signs Deal With Stockland Shopping Centres.

VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia. These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south […]

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
  • Media

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity

Day Management has appointed Tim Wall in a newly-created role of head of talent and publicity. Wall will be responsible for managing and overseeing Day’s broad and impressive portfolio of talent, including Day’s most-recent coup, the highly sought-after breakout star of Married At First Sight Australia, Lucinda Light. Wall was previously senior publicist at Paramount […]

Poppet’s Postive Party Celebrates First Birthday At New HQ
  • Advertising

Poppet’s Postive Party Celebrates First Birthday At New HQ

On Friday night, the new Poppet HQ was filled with free-flowing drinks and plenty of laughs at the production company’s 1st birthday party. After a prolific year, there was plenty to celebrate with Poppet’s industry friends and partners. Founded by Nat Taylor with senior producer Beth Malcher leading the production team, Poppet has experienced a […]

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]