Friends of the Earth And The Monkeys Launch Campaign To Send A Politician Into Space
In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person.
Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we’re destroying our only home.
This is called ‘The Overview Effect’. But it’s wasted on astronauts. Astronauts don’t write our laws or create the policies that can protect our planet. Our politicians do. Despite 97 per cent * of climate scientists agreeing climate change is real, some of the world’s most influential leaders, shaping policies in countries including the USA, Australia, Canada and Russia, still don’t get it.
But there’s one dramatic way we can change their view.
Friends of the Earth Australia is campaigning to send one of the worst climate sceptics from down here, up there. To take action they’re crowd-funding a ticket to space for the world’s biggest climate sceptic, as voted by you, the people of earth.
To view the climate change sceptic with the highest current ranking click here
If the target goal is reached, Friends of the Earth Australia will buy the sceptic with the most votes a ticket to space to experience ‘The Overview Effect’ with their own eyes. If they come back to earth with a changed perspective on the environment, it’s worth every cent. Especially if they act on it and improve environmental policies.
Says Friends of the Earth spokesperson Cam Walker: “Our vision is of a world where everyone’s needs are met in a way that safeguards the future of our environment. #sendasceptictospace aims to give our world leaders a chance to experience a new viewpoint when it comes to the importance of protecting our earthly home.”
Says The Monkeys co-founder and chief creative officer Justin Drape: “We hope our campaign for Friends of the Earth gets people taking notice of climate change and better yet taking action. When it comes to safeguarding the environment and future of our planet, #sendasceptictospace gives power to the people to choose the most influential climate change deniers they believe need the biggest change in perspective. Let’s hope they come back down to earth with a new mission to protect it.”
To help us get lift off visit sendasceptictospace.com and move one step closer towards saving our home.
twitter.com/SceptictoSpace
CREDITS
Client: Friends of the Earth Australia
Campaigns Coordinator: Cam Walker
Fundraising Coordinator: Phil Evans
Agency: The Monkeys
Executive Creative Director: Justin Drape
Executive Planning Director: Fabio Buresti
Interactive Creative Director: Morten Halvorsen
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Front End Developer: Lachlan Tweedie
Tech Director: Pete Vahaviolos
Digital Design Lead: Eva Godeny
Digital Designer: Laura Ives
Designer: Lauren Elliot
Digital Planning Director: Grant Flannery
Digital Planning Director: Tyson Rose
Planning Director: Michael Hogg
Community Manager: Alexandra Gee
Editor: Matt Regan
Junior Broadcast Producer: Alex Gillespie
Digital Executive Producer: Sabrina Riedel
Senior Digital Producer: Alastair Reilly
Producer: Jo Johnston
PR: Larissa Meikle
Voice Talent: Rupert Degas
Editor: Matt Regan
Music: Marcus Loeber
Sound: SongZu
Please login with linkedin to comment
Anytime VisionLatest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.