You Are The CEO Of Your Career: Rising Stars In Media
This morning at Sydney’s Macleay College, five women nominated in the rising star category at B&T women in media awards sat down with Macleay students to chat about the importance of learning, failing, challenging yourself and growing within the media industry.
Genevieve Clay-Smith writer and director at creative agency Taste Creative
This year, Clay-Smith was a finalist in the rising star category and took out the creative category at the B&T Women in Media awards. Clay-Smith talked about why moving forward is important and why failure is a good thing.
“For me it’s really about not going too far up with the highs, so that I don’t go too far down with the lows. Really trying to keep a level head throughout the whole journey.
“I was very proud to receive the Creative award from B&T, that was a real highlight for me. It encouraged me that the creatives we’re producing at Taste is of a very high standard, that’s what I’m most passionate about. I’m a creative and I love producing high quality creative within my team. That award was very encourage and I was very proud to receive that.
“You might fail and that is a possibility, but failure comes with the deal. If you want to do big things with your life then you just have to face up to fail, it’s going to happen but you just have to pick yourself up. You have to fail in order to grow.”
Aleisha McCall founder and managing director Ultimate Edge Communications
McCall won the Rising Star Award in 2014, discussed what her proudest career moments are and why a knowledge gap is actually a good thing.
“The thing that I’m most proud of is the courage to back myself and I think that’s something which has stayed with me in every big decision I’ve had to make,” McCall said.“The moments that I’m able to step up and back myself and know that I’m moving in the right direction.
“When I left my career in radio and I had this big bold ambition of starting my own media agency, I had a huge knowledge gap between what I knew in radio and all of the other mediums that I need to get my head around really quickly. I needed to either bring people around me to fill that gap or I needed to get educated myself.
“As long as you’re committed, as long as you’ve got drive, and they can see that you’re not a time waster they will give you their time.”
Jess Cook senior manager corporate partnerships and marketing at Sydney Swans
Cook was a rising star finalist at the Women In Media awards and told the audience about her future goals within the sports industry and her biggest tip to working in media.
“I would love to continue to be a senior executive in sport, and encouraging female leadership in sport because we’re growing in the space but there’s a lack of females in senior leadership positions around the board table in sporting clubs.
“Somebody once said to me ‘you are the CEO of your own career’, it sounds a bit wanky, but it’s 100 per cent true. you are the person that has the ability to make those changes and progress to where you want to be.”
Natasha Carroll account director at Red Agency
This year Carroll was nominated in the rising star category at the B&T Women in Media awards. She discussed how you’ve got to adapt in the media world and if you don’t love your job then get out!
“My ambition is getting more into a global group role, being an integrated agency PR’s role has changed so much. We used to be silo-ed from our advertising colleagues, but now when we receive a brief from the clients we’re in the room as soon as it comes in. We’ve got the media guys who place the ads, we’ve got the creative guys who will come up with that big idea and the PR guys who want to amplify it and make it a big topic that people want to talk about.
“For me it’s about really loving what you do, there are so many jobs out there in the world. When I see really smart, educated people and they’re good with people and in a terrible job I just think ‘why are you there’. So it’s absolutely about loving what you’re doing and being ready to work hard.”
Danni Hudson senior business manager InMobi
Hudson was also nominated as a rising star, told the crowd to never stop learning and honesty is the best policy.
“I’m passionate about continuing to learn, there will always be someone that is more intelligent than you, who knows more than you, in a room. So go and chat with that person, try and pick their brains and learn something. If you get your first role and you don’t think you’re learning anything try and work out what is you can do to keep learning.
“My advice would be honesty. Everyone is a person on the other end of the phone, in an email, in a meeting. if you’re honest then they can’t fault you.”
Photo credit: Raúl Ortiz de Lejarazu Machin
Latest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.