PRIA Wants Your Input On A New Strategic Plan
PRIA (Public Relations Institute of Australia) wants your input on its new strategic plan after the release of its yearly results. Here, the head of PRIA Neil O’Sullivan shares what he’s looking for.
Our profit for 2014/15 is currently being confirmed by our auditors and will be presented at our AGM in Hobart. We have good cash reserves, and now that PRIA is back in a strong financial position, we need to prioritise and invest in our member services. We are developing our new strategic plan for your professional requirements and want your input.
All members are invited to attend our PRIA Visioning Workshop during this year’s conference in Hobart, from 7.30-8.45 a.m. Tuesday 27 October 2015. This vision session will be chaired by the new PRIA President, to be elected at the AGM, and our new state and territory PRIA leaders. This is your chance to contribute your ideas so you can help shape the PRIA you want in the future.
PRIA, like many membership organisations, has faced and risen to many challenges with the changing business landscape. With your continued support as a member we are able to look back with pride at what we have achieved in recent years and can now look forward to what lies ahead.
Whilst we are visioning the next three years, you might be interested in some of our top achievements in the past year, as these will form the building blocks of our rolling strategic plan:
Organisational Structure and Operations
- Support officers have been engaged in each state to run local services and events for members and local divisions
- The Finance and Risk Committee has revised all reporting and management of finances, especially office accountability and structure
- Membership renewals now roll on commencement date, giving more flexibility and payment options.
Membership Services: Learning, Training and Education
- The PR Central job site has been launched and is generating both jobs and income
- The successful 2014 National Conference in Brisbane will be surpassed by the great plans for Hobart in October 2015
- Successful and informative events are taking place in all states – such as NSW’s Vivid Ideas, ACT’s Armchair Conversation Series, SA’s Lunch ‘n’ Learn Series and VIC’s Breakfast Series
- National webinar series continue to provide free training and seminars for all members, with 100+ attendees tuning in every month
- Our membership numbers have steadied in the past 12 months, which is a fantastic result considering the challenges faced by membership organisations today. Previous business models have been disrupted and we are much more nimble
- ?A pilot relaunch of PRIA’s Mentor Program is taking place in NSW on Wednesday, 18 November 2015, at HSPR in Sydney.
Credibility and Recognition at Home and Abroad
- Our Golden Target Awards for 2015 are breaking records – with more than 170 applications being judged by our 70+ judging panel, across 29 categories
- The federal government has just recognised the PRIA Professional Framework describing key competencies, including digital. This recognition of PRIA’s peak body status resulted from a special PRIA Working Group – supported by our vibrant academic community and professional development think tank participants
- Exclusive PRIA copyright licencing arrangement has been taken up by over 50 leading PR consultancies
- ?Measurement and Evaluation Committee are updating PRIA’s M&E Model linking to the latest global policies from AMEC
- PRIA signed a friendship agreement with ASEAN PR – a foreign policy initiative supporting PRIA involvement in Global Alliance and International Communication Consultancies Organisation
- PRIA internship guidelines lead the policy and frameworks for all communication sector work experience programs and interns and were updated recently in 2015
- Our voice is being heard with more senior PRIA members than ever are requested for commentary from industry publications on breaking news.
Increased Networks and Connections for you to Engage as a Professional Communicator
- PRIA’s LinkedIn group is the largest of its type in the world, with a community of 10,349. Our social following is strong with 17,800 on the @PRIANational Twitter handle, 7,320 on Facebook, with our daily blog reaching 25,000+ readers at times. PRIA was also ranked in the top 100 of Onalytica’s most influential global PR brands on Twitter for 2015
- PRINKS has been incredibly well supported. PRINKS encourages professionals in media, PR, advertising, social media, marketing and other comms pursuits to connect on and offline with fellow industry colleagues, sharing ideas, experiences and a drink or two every second month.
More Tangible Member Benefits
- PRIA is continuing to add benefits that can directly affect your business offerings; 20% off Getty Images’ content subscription, 10% discounts on copyright licencing premiums, up to 36% saving on Newscorp Mastheads, $200 credit for each PRIA member to test the Peazie social media platform to help drive and measure PR campaigns and further discounts on Ragan online training.
The National Board meets monthly, tackling issues raised by State/Territory Councils, special interest groups and individual members. It is the views of members, and your priorities, that will shape the rolling strategic plan.
Again, we urge you to come along to Hobart and have your say (or just let your local Division President know your ideas by emailing us o ninfo@pria.com.au).
Please login with linkedin to comment
Corality Financial GroupLatest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.