Getty Images Reveals Winners Of Global #RePicture Photo Comp
Visual communication company Getty Imageas alongside stock photo resource, iStock by Getty Images, has announced the winners of its first #RePictured competition.
Over 2,500 photographers from 85 countries entered the global contest, which called for photographers to help #RePicture the world through imagery and break free from stereotypes, submitting over 11,000 images.
The winners are Braden Summers from the United States for All Love is Equal, and Ben McRae from Australia for RePicture Family (pictured), who took first and second place respectively.
Summers and McRae will join the Getty Images team as contributing photographers with access to and guidance from Getty Images’ global team of art directors and editors, in addition to receiving prizes from Canon.
Wollongong photographer Ben McCrae was awarded second place for his RePicture Family image. Ben has spent the past eight years compiling his Himba tribal shots, returning to live with the tribe in Africa year after year. He works the summers at home as a lifeguard travelling each year back to Africa during the winter. He discusses his winning image to RePicture family: “I’ve spent a number of weeks over many years with this particular family from the Himba peoples of northern Namibia. Living and being initiated into the family fold. When two years ago the chief, Tjanongombe, was found to have cancer, I followed his battle with it and how he chose to deal with traditional medicine and western medicine. Unfortunately he lost that battle three weeks before I shot this image.
“Tjivio, pictured, was the favourite of Tjanongombe’s three wives. On my most recent visit she had just come out of mourning. This image was captured on the first morning after the wives left the first wives hut after being sealed off from the outside world for two weeks.
“Tjivio remembered the time I spent previously with her and her family and called me into her hut to show that even with her loss she was still happy. She had her children and the support network of the larger family. Himba families are very close and the expression on Tjivio’s face really showed how content she is with her family, even at such a rocky time.”
Speaking on the winning recipients, Pam Grossman, director for Visual Trends at Getty Images and a judge of the competition said: “Getty Images strongly believes in the power of imagery to change the way people view the world. We are impressed with the high standard of creative talent we have been exposed to through the competition and are thrilled with the compelling and confounding imagery submitted – images which break down and challenge stereotypes around every day notions from love and marriage, to ageing and family.”
The competition was judged by a panel of leading creative and photography industry experts, including:
- Pam Grossman, Director, Visual Trends, Getty Images
- Severin Matusek, Vice President, Community, EyeEm
- Mike Owen, European Professional Marketing Manager, Canon
- Toshiya Kono, Executive Creative Director, Hakuhodo
- Jessica Bennett, Contributing Editor, LeanIn.org
- Romain Colin, Founder, Fubiz
- Gert-Jan van Ek, Photo Editor-in-Chief, De Volkskrant
Judging criteria focused on consistency with the theme, composition of the photograph, technical skills and authenticity.
Getty Images launched #RePicture this year at Cannes Lions, with the aim of challenging how we look at the world and exploring how we can change the paradigm around stereotypical imagery currently used to describe people and communicate concepts. The #RePicture competition is also inspired by the success of Getty Images’ recently launched partnership with the women’s empowerment organisation LeanIn.Org to create the Lean In Collection, with image sales from the moving collection up 66 per cent YOY since the February launch.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.