Content Marketing Business Magnetic Content Joins Marketing Platform Hubspot
Content marketing business Magnetic Content has become a certified agency partner of marketing and sales platform, HubSpot.
The relationship will allow Magnetic Content to be part of a growing network of agencies authorised to resell HubSpot’s marketing software and grow the movement globally.
As part of HubSpot’s partner program, Magnetic Content is able to offer a closed loop lead generation service with an inbound approach that reflects how modern consumers buy. Inbound marketing is the science of finding ways to get your customers to come looking for you.
Spectrum group business director Aaron Crowther said, “There are a number of organisations that say they do content marketing but haven’t invested in the human capital, the tools and the analytics we have. The way we approach content marketing at Spectrum Group through Magnetic Content is in the truest sense, inbound marketing.”
HubSpot senior international channel account manager Mads Nielsen said, “We are pleased to announce that Magnetic Content is a certified agency partner of HubSpot. It has a unique approach to inbound content marketing services and we’re confident of a long lasting partnership. Ninety-three per cent of companies using inbound marketing increase lead generation, so Magnetic Content is well positioned to offer a best-in-class solution to its clients.”
Inbound marketing costs 62 per cent less per lead compared to traditional outbound marketing, according to research produced by Voltier Digital. HubSpot’s all-in-one integrated platform combines blogging, content optimisation, SEO, social monitoring and publishing, email marketing, landing page, and analytics tools to attract, engage and delight customers.
Crowther said the key to a first-class communication approach is creating engaged communities and the only way to do this is to put the customer at the centre of the conversation.
“Our content marketing initiates conversation, debate and co-creation, which is essential if you want to close leads and build loyalty,” said Crowther.
“HubSpot allows us to take feedback on board and continually evolve the program so it becomes more effective over time, but the greatest value lies in the insights it gives clients who are using it to reimagine how they create value for their customers with products and services.”
The HubSpot partnership comes off the back of the launch of Spectrum Group’s Nectar offering, a digital program that assesses an organisation’s social pollination level, or digital influence. It compiles dashboards and reports that help clients make better business decisions based on how content is consumed and shared.
Crowther said Magnetic Content’s vision is to help its clients better understand how to integrate their entire marketing and communications functions in order to create meaningful connections that build trusted relationships.
“Where we are today as a Group means we’re speaking with lots of different people. Once we spoke mainly to PR managers, but today we speak more with CMOs and CEOs because we can offer something a little bit different that clearly shows how leads are generated and nurtured. We think of it as four pillars, one voice. It includes PR, social, creative and content,” said Crowther. “The connectedness with our clients within the Spectrum Group is only going to get better.”
Crowther said HubSpot is a strategic asset. “We brought Brian Corrigan in as content director because he has unmatched experience in the industry and this will strengthen his team further.”
Please login with linkedin to comment
Arty Labs Libby Reid Catering QT Sydney Trees are hugging backLatest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.