The Royals Win Deakin University Account

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Creative agency The Royals has been appointed as Deakin University’s creative agency of record after an intensive three-month pitch involving several agencies.

Announcing the win, Steve O’Farrell, director at The Royals, said: “We’re delighted to be partnering with one of Australia’s most progressive universities in Deakin. Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come.”

As Deakin’s agency of record, The Royals will be responsible for communications strategy, integrated campaign development plus content marketing.

Deakin has a longstanding record for its use of cutting-edge digital technologies while providing highly personalised experiences through a combination of cloud and campus learning. The University is in the top three per cent in each of the three major international rankings and has over 50,000 students.

In partnering with The Royals, Deakin joins a roster that includes clients such as Fairfax, Campari, Sensis, Google, NAB and MTV to name a few.

Trisca Scott-Branagan, executive director of marketing at Deakin University said: “Deakin University is about inclusivity. By driving the digital frontier we are able to deliver quality education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world.

“Within the Higher Education sector, Deakin is known as a leader in social and digital marketing. We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students.”

The Royals’ appointment is effective immediately. Incumbent agencies included: Cummins&Partners and Rapp Collins.

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